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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
by Luis Rijo
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
by Luis Rijo
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
by Luis Rijo
The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.
by Luis Rijo
This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.
by Luis Rijo
These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.
by Luis Rijo
The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
by Luis Rijo
The issue centers around how referrer data is handled within GA4 for marketing channel performance.
by Luis Rijo
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
by Luis Rijo