Baidu starts testing autonomous driving cars in Beijing
Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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OpenX already in compliance with GDPR shared an "open source" DPA with the advertising community
OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.
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IAB: A standard nomenclature for Marketing and Data was created this month
IAB published this month a draft for public discussion with a nomenclature for data. The document is titled "OpenData 1.0: Standard Nomenclature for Campaign Performance Data," and was created "due to a lack of standard nomenclature." An IAB Tech Lab’s OpenData Task Force was
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Abusive Experience Report: How Google can prevent a site from opening new windows or tabs
In 2018, Google, via Chrome, is launching 2 initiatives to increase the user experience of the users on the web. One is called Ad Experience Report, a new feature in Chrome that will block intrusive ads starting on February, 15. The second initiative is Abusive Experience Report, and this will
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Smart is the first SSP 100% ads.txt compliant since December, 20
ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.
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Viewability standards
The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).
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Blockchain arrives to ad tech via adChain, based on Ethereum
Ads.txt Plus is in beta and is a blockchain version of the IAB Tech Lab’s ads.txt initiative. The company behind is called MetaX, and according to the website, "it takes all of the great functionality in ads.txt and upgrades it’s utility and performance by
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Webinar: Understanding & Working with the GDPR
On December 6, at 11AM PT / 2PM ET, Marketo is providing a webinar on how to engage with the EU audience in the era of GDPR. With the deadline for the General Data Protection Regulation, or GDPR, compliance looming (it takes effect May 25, 2018), it’s more important than
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DoubleVerify earns MRC accreditation for Mobile In-app
DoubleVerify today announced that it has received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for video and display ads in mobile apps. DoubleVerify becomes one of the first firms in market to receive MRC accreditation in this category. "The granting
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Webinar: Excel tools to unlock hidden PPC data
On Thursday, November 2nd at 1:00 pm EST, PPC Hero is providing a webinar about Excel tools to unlock hidden PPC data. Excel is an important tool for marketers. It’s not only vital that it’s effective, but it needs to be efficient as well. The way you
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Webinar: Data-Driven Advertising in Europe
On Thursday, 12th October 4pm CEST / 3pm BST, IAB Europe is organizing a webinar about Data-Driven Advertising in Europe. Join here. The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries, including a balance of Eastern and Western markets with a range
