App Store to have information about the tracking by the end of the year
The App Store will have information about the tracking used on each app by the end of the year.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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AT&T reportedly exploring the sale of Xandr (AppNexus)
AT&T is exploring a potential sale of Xandr, the ad tech company formerly known as AppNexus. AT&T paid around $1.6 billion for AppNexus in 2018.
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Index Exchange partners with White Ops to avoid ad fraud
The partnership provides Index Exchange protection against sophisticated bot attacks and fraud.
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DoubleVerify creates a publisher division
The new DoubleVerify's publisher division has over 60 employees globally across insights, R&D and engineering.
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Google releases Publisher Ads Audits
Publisher Ads Audits measures the ad speed, and helps publishers to resolve discovered problems, and to evaluate the effectiveness of iterative changes.
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What is SKAdNetwork (SKAN)?
Google until now only told publishers to prepare their SDKs for iOS 14.
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Facebook to require new ad accounts to run app install ads targeting iOS 14
Facebook will launch the new account creation for iOS 14 app install campaigns in early September.
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How will iOS 14 impact Facebook ad business?
Facebook apps (Instagram, Facebook, and WhatsApp) will stop collecting the IDFA in iOS 14.
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Outbrain signs with Local Media Consortium
Local Media Consortium and its members will receive access to exclusive and negotiated rates across Outbrain’s inventory.
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Facebook may discontinue Audience Network for iOS 14
Facebook will stop collecting the IDFA on their own apps, in iOS 14.
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IAB Tech Lab releases SafeFrame 2.0 in public comment until September 28
SafeFrame was originally released in 2013, and had only a minor update in 2014.
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AdSecure launches a new product to eliminate ads with explicit or potentially offensive images
Content Classification has 3 distinct modules Unsafe Content, Ad Labels, and Logo detection.
