Nearly one-half of the American population plays mobile games once or several times a day
65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google starts supporting sellers.json in AdSense and in AdMob
Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.
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Apple to release iOS 14 tomorrow, but without the consent manager
Apple delayed the release of the compulsory consent manager to next year.
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TAG certifies 112 companies for brand safety
Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.
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Google to label black-owned publishers in DV360’s Marketplace
Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.
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Prebid.js has how 5 years
Prebid.js has now over 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules.
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Taboola and Outbrain merger called off
Nearly one year after of announcing a merger deal, Taboola and Outbrain today called off the deal publicly. Sources said that the confidential deal has expired last month without an extension of the agreement.
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Microsoft Advertising rolls out new UI for all advertisers
The new UI was tested by multiple advertisers in the last 10 months.
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Portuguese publishers adopt Xandr Monetize
Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.
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What is Custom Bidding in DV360?
In the image, a use case where the Custom Bidding optimizes for weighted conversions with different floodlights.
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Apple delays the launch of the mandatory consent manager to 2021
Apple’s compulsory consent manager enables the use of the IDFA.
