Google limits AdSense reporting to 3 years and launches a new version of the report
The old report goes away in September. Reporting data will be limited to 3 years
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Pixalate research sees 800,000 delisted apps in H1 2020
In iOS, 88% of delisted apps had no address or an unidentifiable address (iOS).
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IAS takes down the Context Control demo hours after launch
There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.
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WordAds starts optimizing against ad impressions that are viewable
WordAds now strives for 70% viewability on all ad impressions.
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Google tells mobile app publishers to prepare for the iOS 14
GMA SDK is prepared for the new AppTrackingTransparency framework
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Fewer people are using ad blockers, AudienceProject's study shows
From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries.
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Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions
IAS now allows advertisers and publishers to test their contextual technology.
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Foursquare Visits receives MRC’s first-ever accreditation for location data
Foursquare Visits is now accredited by MRC for the Location-Based Advertising Measurement Guidelines.
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OpenX launches Apollo, a product to customize and optimize publishers’ Prebid configuration
OpenX yesterday launched Apollo, a new product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. Apollo also offers an analytics suite that highlights trend information and provides real-time monitoring and alerting for immediate detection of production issues. “Many
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Mobile advertising spend increases 71% year-over-year in the second quarter of 2020
PubMatic yesterday reported it has seen a growth of mobile advertising in the second quarter of 2020. 71% year-over-year, in the second quarter of 2020. Pubmatic says while mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing
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Nielsen mobile digital ad ratings (mDAR) to expand to more countries in DV360
Mobile digital ad ratings (mDAR) enables the measurements on mobile app.
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Google introduces support for Position Targeting in DV360 for native inventory
The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.
