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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Search   -   Feb 05, 2024 Google opens up Kenyan market for complex financial products ads
Google opens up Kenyan market for complex financial products ads

Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

Display   -   Feb 05, 2024 Google to face US Antitrust Trial over digital ads in September
Google to face US Antitrust Trial over digital ads

A significant development emerged today in the ongoing antitrust case against Google. According to Reuters, a U.S. federal judge set a September 9, 2024 trial date for the lawsuit accusing the tech giant of illegally manipulating the digital advertising market.

AdMob Report Revamp
Data   -   Feb 09, 2024 AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons

AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.

by Luis Rijo
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Data   -   Feb 09, 2024 AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons
AdMob Report Revamp

AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.

by Luis Rijo
Search   -   Feb 05, 2024 Google opens up Kenyan market for complex financial products ads
Google opens up Kenyan market for complex financial products ads

Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

by Luis Rijo
Display   -   Feb 05, 2024 Google to face US Antitrust Trial over digital ads in September
Google to face US Antitrust Trial over digital ads

A significant development emerged today in the ongoing antitrust case against Google. According to Reuters, a U.S. federal judge set a September 9, 2024 trial date for the lawsuit accusing the tech giant of illegally manipulating the digital advertising market.

by Luis Rijo
Display   -   Feb 04, 2024 InMobi restructures, Cuts Jobs amid adtech uncertainty: 5% workforce impacted
InMobi

The ad tech industry continues to face challenges as privacy regulations tighten and Google delays decisions on third-party cookies. This has led to cost-cutting measures, with InMobi being the latest company to announce job cuts.

by Luis Rijo
Display   -   Jan 31, 2024 Gen Z values the ad-supported internet nearly twice as much as Boomers
Gen Z values the ad-supported internet nearly twice as much as Boomers

A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.

by Luis Rijo
Data   -   Jan 31, 2024 Microsoft Search and News advertising revenue rises 8%
Microsoft

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

by Luis Rijo
Video   -   Jan 30, 2024 Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations
Alphabet

However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

by Luis Rijo
Display   -   Jan 30, 2024 Google to launch Technical Ad Delivery on AdMob for traffic without consent
AdMob

Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.

by Luis Rijo
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