The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.
Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.
Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.
Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.
Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.
Apple today announced that is expanding App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud into new 20 countries.
TrafficGuard today announced the launch of a free pay-per-click (PPC) protection. The free plan is free up to $2,500 spend in Google Ads.
MNI Targeted Media this week launched CannabX, a cannabis-specific programmatic ad exchange within their programmatic offering, MNIx.
MGID this month launched a new context filter that ensures exclude all placements and content pages that mention COVID-19. MGID says the brand safety solution eliminates reputation risks of advertising next to content on the pandemic.
Google this month contacted all publishers to reassure it will continue to pay on time, according to the terms and conditions.
GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe for advertising.
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
