The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.
Smart this week revealed that is seeing an increase of eCPM in some categories, since the confinement announcement. Smart Analytics Team did an analysis in Spain, France, and Italy.
Tune this week announced the introduction of Partner Specific Payout Structures, a new feature that enable advertisers and networks to set payout rules and criteria that are specific to each partner.
With Zip Code Targeting, advertisers now have the opportunity to connect users in hyper-local markets.
BidSwitch this month released a study with Programmatic Insights for 2019. Ad impressions not matching through cookies had eCPMs that were a third of those that use cookie syncing, BidSwitch found.
Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.
WPP last week announced that amid the COVID-19 pandemic, the executive committee and board committed to take a 20% reduction in their salaries or fees for an initial period of three months.
Google this week announced that is changing how it does impression counting in OMID enabled mobile app environments, in DV360.
Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.
Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.
