Contextual ads obtain 2 times better ad recall, GumGum study finds
A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google rolls out new asset reporting updates for App campaigns in Google Ads
Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.
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Google Ads launches an appeal feature for disapproved ads
Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.
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Google recommends advertisers to evaluate advertising during Coronavirus pandemic
Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.
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Google to sunset Google Publisher Toolbar by May, this year
Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.
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Google AdSense to remain on second-price auction
Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.
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Google updates design of the anchor ads in AdSense
Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.
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Google introduces Dark Mode and Notifications in Google Ads mobile app
Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.
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Google revamps Attribution in Google Ads
Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.
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App-ads.txt adoption grows 5,550% in 2019
Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
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Facebook shuts down the web and in-stream placements from Audience Network
Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.
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Taboola Newsroom now using AI helping publishers to increase subscriptions
Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Intelligence helping to understand the articles that turn normal readers into paying subscribers.
