The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
Google this month announced it is updating Google Publisher Policy for Misrepresentative content, a clarification “to not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”
Google this month announced that DV360 is now limiting the frequency across Programmatic Guaranteed Deals and RTB (Open Auction and PMPs). Google also introduced a dashboard showing budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.
MGID this week announced that is now billing 100% viewable native ad impressions.
Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via Outbrain’s Smartfeed.
GumGum yesterday announced it has raised $22M in a Series-D funding round. GumGum, founded in 2008, is a company providing solutions for advertising and media. Last year, GumGum achieved $155M in global revenue.
The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
Smaato this month announced a new CEO. Ajitpal Pannu, previously Chief Business Officer before leaving the company in 2017, will is joining now Smaato as CEO.
Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.
GumGum last month rolled out Verity, a content classification and brand safety solution that analyzes web pages and images. Verity’s API integrates with all traditional CMSs and DMPs.
Microsoft last month extended the deadline for the migration from standard ads into Expanded Text Ads (EXTAs). The deadline was December 2019, but Microsoft extended to 31 March 2020. Standard ads will no longer serve after the deadline.
