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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Display - Sep 09, 2025 Washington State begins charging sales tax on advertising services

Washington State street sign announcing new sales tax on advertising services. AI generated image.

Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.

by Luis Rijo

Search - Sep 09, 2025 Google introduces new AI Max campaign reporting metrics

Google Ads interface showing new AI Max expanded matches and landing page metrics in keywords section (AI generated)

Enhanced visibility shows traffic from AI-generated keywords and landing page matching to help advertisers analyze performance across automated campaigns.

by Luis Rijo

Search - Sep 08, 2025 Google expands AI Mode to five new languages globally

Google AI Mode search experience now serves users in Hindi, Indonesian, Japanese, Korean, and Portuguese worldwide as of September 8, 2025.

by Luis Rijo

Search - Sep 07, 2025 Google breakup rejection follows Yellow Pages precedent, analyst says

Yellow Pages directory open showing classified ads sections, illustrating Google antitrust precedent. AI generated.

Media expert Ian Whittaker compares court's behavioural remedy approach to classified directories enforcement from 1980s and 1990s.

by Luis Rijo

AI - Sep 07, 2025 Publishers reveal identity crisis as data challenges mount

Publishers struggle to identify visitors while diversifying revenue streams but face mounting AI concerns according to new Wunderkind survey.

by Luis Rijo

AI - Sep 07, 2025 DuckDuckGo CEO criticizes Google antitrust remedies as insufficient

Gabriel Weinberg condemns court-ordered measures as inadequate to address search monopoly, claims Google will continue blocking competitors including AI search platforms.

by Luis Rijo

AI - Sep 07, 2025 Google product manager signals AI mode will become default search experience

Logan Kilpatrick Google AI Mode soon tweet September 6 2025 default search announcement product manager

AI-powered search feature expected to replace traditional interface after user adoption testing shows positive engagement metrics with conversational query capabilities.

by Luis Rijo

AI - Sep 07, 2025 iPullRank releases 20-chapter AI search optimization manual for digital marketing

Robot and human studying AI search optimization manual together for digital marketing strategies

iPullRank publishes comprehensive AI search manual covering Google search, ChatGPT optimization, query fan-out techniques, measurement strategies for marketing professionals.

by Luis Rijo

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