Search - PPC Land (Page 26)

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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Google Analytics

How to link Google Analytics with Google Ads?

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

Microsoft extends Dynamic Search Ads (DSA) into more 8 countries

Microsoft extends Dynamic Search Ads (DSA) into more 8 countries

Advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand have now access to Dynamic search ads (DSA) in Microsoft Bing.

Search Preference Menu

DuckDuckGo’s proposal to make Google’s search market share drop around 20%

DuckDuckGo this month revealed results of a study showing that 24% of people in the U.S., 24% in the U.K., and 17% in Australia would choose a non-Google search engine when given the chance to select a preference on their mobile phones. The study was sponsored by DuckDuckGo,

Search Console Insights

Google releases Search Console Insights in a closed beta

Search Console Insights is powered by data from both Search Console and Google Analytics.

Google introduces recommendations on Google Ads’ manager account level

Google introduces recommendations on Google Ads’ manager account level

According to Google, recommendations and optimization score are available in manager accounts for up to 1000 accounts.

Google’s ad revenues to drop in the US

Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts

eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.

Winston Churchill’s picture disappears from Google’s Knowledge Panels

Winston Churchill’s picture disappears from Google’s Knowledge Panels

Yesterday users started to notice the image of Winston Churchill was not showing up in Google’s knowledge graph. The knowledge graph appear when users search for British prime ministers.

Links in guest posts should be nofollow

Google starts using the link attributes rel=”sponsored” and rel=”ugc” for ranking

Google this month announced that it is starting to use rel=”sponsored” and rel=”ugc” for ranking purposes, along with rel=”nofollow”.

Advertising parallel tracking

Google introduces support for Microsoft Advertising parallel tracking in Search Ads 360

Google last week announced the support for Microsoft Advertising parallel tracking within Search Ads 360. Microsoft Advertising parallel tracking will become mandatory on November 15, 2020.

Who are Google’s competitors on Search?

Google’s primary competitor on Search is Bing (Microsoft), the Competition and Markets Authority in the UK concluded last year. Yahoo Search, Ecosia and DuckDuckGo are also competitors, but they rely on Bing to display search results.

parallel tracking

Parallel tracking to become mandatory in Microsoft Advertising this year

Microsoft yesterday announced that parallel tracking will be mandatory on all accounts created after May 31. For all existing accounts, parallel tracking will be optional until November 15, 2020.

report for Special Announcements in Search Console

Google adds a report for Special Announcements in Search Console

Google yesterday added a report on Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to show announcements on search results.

Yelp user interface for business owners

Yelp launches a new user interface for business owners

Yelp today launched a new user interface for business owners. Yelp says the release gives more transparency and insight into their Yelp Business Page, and it is the first step in the company’s plans to overhaul the business owner experience.

Microsoft Advertising forbids ads for government services offered by a third party

Microsoft Advertising forbids ads for government services offered by a third party

Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party.

Google Ads - Call Ads

Google Ads introduces an optional website link in the Call Ads

Google last month introduced an optional website link in Call Ads. Advertisers can now can now include an optional “Visit website” link within the Call Ads.

Google identity verification

Google expands identity verification to all advertisers

Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.

Google blocks 2.7B bad ads in 2019

Google blocks 2.7B bad ads in 2019

Google this week said it has blocked and removed 2.7 billion bad ads in 2019.

SpecialAnnouncement markup

Google adopts the SpecialAnnouncement markup for announcements on search results

Google this month adopted the SpecialAnnouncement markup, a way that websites can use to highlight COVID-19 announcements on search results.

Google Shopping tab

Google opens the search results on the Google Shopping tab for free listings

Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.

Searchmetrics appoints Ken Ogenbratt as new CFO

Searchmetrics this week appointed Ken Ogenbratt as new CFO. Ken Ogenbratt has promoted from his role as VP Finance, and he replaces the outgoing CFO Dirk Wolf, who left in March 2020.

search ad spending was flat in Q1

US spending on search advertising to decline over 20% this quarter, eMarketer forecasts

eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020.

Bing search result pages

Bing releases specs over snippets in the search results

Bing this month released specs that enable publishers to have control over the snippets that are shown on Bing search result pages.

Google Report Editor

Google increases Report Editor capacity from 10 to 200 accounts

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

Google gives $340 million in Google Ads credits to all SMBs

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.

Adzooma opens up free access and suspend billings during coronavirus outbreak

Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.