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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Oct 04, 2025 OpenAI builds in-house ad infrastructure for ChatGPT growth
OpenAI job listing for Growth Paid Marketing Platform Engineer in San Francisco, September 2025.

OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.

Search   -   Oct 04, 2025 Google ends call ads in February 2026, shifts advertisers to RSA format
Call ads format showing phone number prominence before Google's 2026 deprecation announcement.

Call ads will stop serving in February 2027 after Google removes creation options in 2026, pushing advertisers toward responsive search ads with call assets.

Microsoft Bing Places for Business platform showing Contoso Cafe listing with photos, ratings, and map integration
Search   -   Oct 04, 2025 Bing Places for Business migrates to Bing.com domain with import tools

Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.

by Luis Espada
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Search   -   Oct 04, 2025 Bing Places for Business migrates to Bing.com domain with import tools
Microsoft Bing Places for Business platform showing Contoso Cafe listing with photos, ratings, and map integration

Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.

by Luis Espada
Search   -   Oct 04, 2025 OpenAI builds in-house ad infrastructure for ChatGPT growth
OpenAI job listing for Growth Paid Marketing Platform Engineer in San Francisco, September 2025.

OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.

by Luis Espada
Search   -   Oct 04, 2025 Google ends call ads in February 2026, shifts advertisers to RSA format
Call ads format showing phone number prominence before Google's 2026 deprecation announcement.

Call ads will stop serving in February 2027 after Google removes creation options in 2026, pushing advertisers toward responsive search ads with call assets.

by Luis Espada
Search   -   Oct 04, 2025 Google data center issue disrupts search results in multiple regions

Google confirmed an ongoing infrastructure problem affecting search result delivery in certain geographic areas on October 3, 2025.

by Luis Espada
Search   -   Oct 04, 2025 GSC Guardian extension adds bulk CSV import for algorithm tracking
Search Console graph showing June 2025 core update overlay with traffic spike from June 30-July 17

Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.

by Luis Espada
Social   -   Oct 03, 2025 LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
LinkedIn captures 39% of B2B ad budgets vs 48% Google Network and 8% Meta in 2024 analysis

B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.

by Luis Espada
Retail   -   Oct 03, 2025 Google clarifies brand usage in Shopping product titles
AI-generated visualization showing Google Search magnifying glass with brand data elements and charts.

Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.

by Luis Espada
Search   -   Oct 02, 2025 Google introduces message asset requirements for ads

Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.

by Luis Espada
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