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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Sep 04, 2025 Google court ruling reveals quality signals derived from webpage content

Google's search ranking algorithm shift from PageRank links to content-based quality signals.

District court documents show PageRank as single component while most ranking factors originate from on-page elements.

by Luis Rijo

Search - Sep 03, 2025 Google emphasizes AI competition after court rejects Chrome breakup demands

Company highlights artificial intelligence market changes while expressing privacy concerns over mandatory data sharing requirements following comprehensive antitrust remedies ruling.

by Luis Rijo

Search - Sep 02, 2025 Google must disclose ad auction changes in transparency ruling

Judge strikes Google's ad monopoly with gavel, shattering tech giant's control over digital advertising markets.

Judge orders Google to reveal advertising auction modifications and end exclusive deals while rejecting Chrome sale in major antitrust decision affecting digital marketing.

by Luis Rijo

Search - Sep 02, 2025 Google announces Search Central Live returns to Mexico City

Google reveals Search Central Live event scheduled for September 25, 2025 in Mexico City featuring bilingual presentations from search and partnerships teams.

by Luis Rijo

Search - Sep 02, 2025 Google expands messaging platforms in Ads beyond WhatsApp support

Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.

by Luis Rijo

Search - Sep 02, 2025 Google research shows ad auction model shift from CPC to user lifetime value

Google Research paper title page showing collaboration with Yale University on ad auction optimization study from May 2024.

Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.

by Luis Rijo

AI - Sep 01, 2025 AI Overviews now trigger on 17% of German keywords as Reddit climbs rankings

AI analytics showing 17% keyword coverage and Reddit's rise in German rankings

SISTRIX data reveals significant shifts in German search landscape with AI summaries changing user behavior patterns while Reddit reaches new visibility heights.

by Luis Rijo

AI - Sep 01, 2025 AI crawling data reveals massive imbalance in training versus referral patterns

AI giants strip content from publishers: Anthropic leads with 38,000:1 crawl ratio, minimal traffic returns

Cloudflare research shows AI platforms consume content at unprecedented scales while providing minimal traffic returns.

by Luis Rijo

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