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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Keyword Planner

Google deprecates the old Keyword Planner

Google this week deprecated the old Keyword Planner and said that the new Google Ads keyword planner is now feature complete. The Google Ads plan overview changes based on: match types, locations, language, and search networks advertisers select. Jane Kim, Product Manager at Google Ads said Google simplified the navigation

Digital advertising in Ireland grew 17% in 2018

Digital advertising in Ireland grew 17% in 2018

IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while search retained €286m.

Discover report on Search Console

Google launches Discover report on Search Console

Google yesterday announced a new report on Search Console. The new report shows Discover performance data, providing publishers and sites visibility into their Discover traffic.

Microsoft Advertising

Microsoft Advertising launches Sponsored Products beta

Sponsored Products is an ad type that enables manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns.

Bing removes Ad group ID column from the Bing Ads billing statement reports

Bing Ads will remove the Ad group ID from the available columns of billing statement reports. Bing is making this change due to low usage of the column and to better align the reports with the billing statements and invoices.

DuckDuckGo gets 10 million USD in new funding to expand globally

DuckDuckGo received this month new 10 million USD in funding led by Ontario Municipal Employees Retirement System, OMERS Ventures.

Amazon and Google in collision over Youtube, Amazon Retail and now Shopping Ads

Amazon and Google in collision over Youtube, Amazon Retail and now Shopping Ads

The competition between Amazon and Google is escalating with disputes and is similar to the Google-Microsoft ecosystem war.

Google removes the button “View Image” from Image Search

Google removes the button “View Image” from Image Search

Google says “the Visit button remains, so users can see images in the context of the webpages they’re on.”

What are Expanded Text Ads?

Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with

Google bans ads for Payday Loans and High-Cost Credit

Google today announced a major policy update to its advertising platform, AdWords. The update aims to restrict advertisements for payday loans and other short-term, high-cost credit products. This decision impacted advertisers globally, with Google aiming to protect users from potentially predatory financial practices. What Did Google Ban? The new policy

Adwords login

To use Google Adwords you will need to create a Google Account. That doesn´t mean you need to create a Gmail.