Video Adverty (In-Play Ads) integrates PubMatic as preferred Private Marketplace partner PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.
Search Unveiling Your Competitors' Google Ads Strategy In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.
Video YouTube Shorts Ads YouTube Shorts Ads are video or image ads that appear between organic YouTube Shorts videos in the Shorts Feed. Ads on Shorts are immediately swipeable.
Data Salesforce Data Cloud integrations with Google and LinkedIn Salesforce this week announced new integrations between its Data Cloud and Google Display & Video 360 (DV360) and LinkedIn.
Data 10 Books to Make Marketing Great Again Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.
Data Apple introduces Contingent Pricing for App Store Subscriptions Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.
Video YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).
Display Google Ads ceases purchasing in-app ads through multicall requests in waterfalls Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.
Social Facebook updates Page Insights API, deprecated metrics Facebook is making significant changes to the Page Insights API, including the deprecation of 89 Page Insights metrics, the company announced this week.
Social 50% will abandon or significantly limit their social media interactions by 2025 In a report released this week, Gartner unveiled its key marketing predictions for 2024 and beyond, outlining the challenges and opportunities that marketers will face in this rapidly evolving digital landscape.
Data Chrome new Tracking Protection Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.
Search Google enhances Last-Minute Shopping experience in Search and Gmail Google is introducing several enhancements to its Search and Gmail platforms to streamline the last-minute shopping experience for both consumers and marketers, the company announced this week.
Data Teads Ad Manager integrates Scope3 Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.
Data YOC integrates ID5 YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.
Retail Utah to require Online Sellers to display labels on stuffed or filled products Effective January 1, 2024, online retailers in Utah will be required to display law labels on stuffed or filled products, such as pillows, comforters, and mattresses.
Audio Spotify to continue service in Uruguay Spotify this week announced it will continue to operate in Uruguay, despite recent changes to music copyright law. The company made the decision after the Uruguayan government clarified that the new law would not require Spotify to pay additional fees to local rightsholders.
Data Google Analytics 4 to integrate Protected Audience API and enhanced conversions Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.
Search Google tightens Ad Consent Measures for Search Ads Partners Google yesterday announced it will begin enforcing consent management requirements for its Search Ads publisher products, including AdSense for Search, AdSense for Domains, and Programmable Search Engine, on February 1, 2024.
Video Video view campaigns on YouTube Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Search Google incorporates Real Academia Española (RAE) and Lengua Española e Inteligencia Artificial (LEIA) Google today announced two advancements as part of its partnership with the Real Academia Española (RAE)'s Lengua Española e Inteligencia Artificial (LEIA) project.
DOOH Perion acquires Hivestack Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.
Data Google updates Consent Mode with Two New Parameters The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.
Search Google Maps updates to Location History, provides New Permissions Controls Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.
Search Google to update its Advertiser Business Operations Verification Program Google yesterday announced an update to its advertiser verification program, providing detailed information about the business operations verification process. This update aims to enhance transparency and clarity for advertisers.
Display Apple Top Apps and Games of 2023 on the App Store Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
