Data AdMob adds reporting on IDFA user permission status The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.
Search Google: Keywords under review no longer trigger ads Starting this month, keywords under review in Google Ads won’t be able to trigger ads.
Data Google introduces dynamic lookback windows in Analytics audiences Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.
Search Microsoft starts accepting cryptocurrency ads from exchanges in search results Microsoft Advertising this week announced it is now accepting advertising for cryptocurrency exchanges in the United States.
Retail Pinterest to buy THE YES to become the home of taste-driven shopping Pinterest believes the acquisition of THE YES will accelerate Pinterest’s vision to be the home of taste-driven shopping.
Display Google bans ads of skin lightening products implying the superiority of one skin tone Skin lightening products that imply the superiority of one skin tone over another are now prohibited from doing ads.
Display FTC seeks public comment on how to make effective disclosures in digital advertising The Federal Trade Commission (FTC) yesterday launched a process to collect public comment on how to make effective disclosures in digital advertising.
Retail Amazon Advertising creates a GitHub repository Amazon last month created the Amazon Ads API GitHub repository. The repository enables developers, retailers and advertisers to stay up to date on the latest additions.
DOOH Yahoo DSP integrates Hivestack SSP Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.
Data Google introduces Behavioral Modeling in Google Analytics Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
Display Google Ad Manager to adopt Open Measurement viewability for mobile app display inventory Google says this change brings Active View in line with the industry standard: Open Measurement (OM) SDK.
Display Google adds screenshots in Ad Manager and AdSense Policy Centers Screenshots in the Policy Centers help publishers to find the pages, identify and understand the policy issues.
DOOH Audio-Out-of-Home Vibenomics raises $12.3 million in new funding Vibenomics delivers music, messaging and programmatic audio ads.
Data DuckDuckGo browser blocks all trackers except the ones coming from Microsoft DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.
Video Google recommends publishers to adopt the new app-ads.txt for CTV inventory Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.
Display Google tests Topics globally starting in July Tests are scheduled to start in July, in AdSense and in Google Ad Manager.
Retail Google to introduce more Shopping Ads in mobile search results The new placement for Shopping Ads will appear later this year in search results, in the US.
Display Google Ads introduces a Web to App Connect tool Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.
Display Google updates Google Ads Scripts Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.
Data Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.
Data Google to launch My Ad Center replacing Ad Settings My Ad Center to be launched later this year.
DOOH JCDecaux to install 64 DOOH screens in Galeries Lafayette The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.
Social TikTok introduces Content Marketing Partners TikTok Content Marketing Partners are companies that built solutions making it easier for brands to publish, manage, and track their content on TikTok.
Social TikTok launches ads built by creators Branded Mission is a new TikTok advertising solution that pays creators in cash for creative ads.
Retail TikTok Ads launches a plugin for WooCommerce TikTok integration with WooCommerce enables merchants to use catalog-based ad formats like Collection Ads and Dynamic Showcase Ads.
