Data What is Amazon Attribution and how to enrol By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated with the business goals.
Audio 70% of Canadians are listening online audio 70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.
Social LinkedIn includes Flipboard, Microsoft News and MSN.com in the Audience Network LinkedIn this month announced it is integrating more apps and publishers, including Flipboard, Microsoft News, and MSN.com, to enable advertisers to achieve up to 25% more reach and up to 9x more monthly touch points to LinkedIn members who are more active on the Audience Network.
Video Disney tests Nielsen’s Addressable TV Advertising solution Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
Audio Sonos launches Sonos Radio, an ad-supported streaming radio service Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
Social LinkedIn integrates IAS as default pre-bid in Campaign Manager LinkedIn this month announced it has integrated Integral Ad Science as an additional layer of brand protection in Campaign Manager.
Social LinkedIn to launch Retargeting by Video Views & Lead Gen Forms LinkedIn this month announced the launch of Retargeting by Video Views & Lead Gen Forms, a new way advertisers have to engage with LinkedIn users via the LinkedIn Audience Network.
Video Connected TV usage remains above pre-COVID-19 levels, Nielsen finds Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
Display WPP partners with SuperAwesome to support brands on how to engage with kids WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.
Display Digital ad spend to decrease 5.5% in Europe this year IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.
Display The Trade Desk partners with ZALORA to offer ad attribution ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
Display MediaMath reportedly actively looking for a buyer MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.
Display Google updates Display & Video 360 API v1 Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
Social Facebook allows users to manage their content in a bulk way Facebook this week announced that is launching a feature called Manage Activity, that enables users to archive or delete content from their feed.
Search Google introduces support for Microsoft Advertising parallel tracking in Search Ads 360 Google last week announced the support for Microsoft Advertising parallel tracking within Search Ads 360. Microsoft Advertising parallel tracking will become mandatory on November 15, 2020.
Audio AdsWizz hires Anne Frisbie as SVP of Global Supply AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.
Data Centro to launch additional reporting features and support for Google Data Studio Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.
Display Google to support sellers.json in Google Ad Manager Google last month announced that it will support sellers.json on May 28. Despite the announcement, Google does not have yet the file sellers.json available on the google.com domain.
Video Google to change the TrueView name to YouTube in DV360 Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.
Display Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
DOOH Verizon Media joins DPAA DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.
Display Google rolls out Discovery Ads globally Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.
Data LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.
Display Rubicon Project to move listing from NYSE to Nasdaq Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
Data Google introduces a retail category reporting in Google Ads Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.
