Video Comcast Spotlight rebranded as Effectv Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.
Telaria’s Connected TV revenue increases by 115% year-over-year Connected TV revenue represented 44% of Telaria’s third-quarter revenue, the company reported this week. Connected TV revenue has increased by 115% year-over-year to $7.3 million. Telaria’s total revenue was $16.6 million last quarter, up 23% year-over-year. Telaria also highlights newly added video publishers across the U.
Merkle launches Archie, a campaign reporting tool unifying media and CRM channels Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times faster and using 60 percent fewer resources on maintenance. Merkle says marketers who work with Archie can begin with basic or advanced campaign reporting
Universal App Engagement and Discovery campaigns now supported by Google Ads Editor Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account management, and new bidding for search. Google Ads Editor now supports App campaigns for engagement and Discovery campaigns. Herlen Zoljargal, Product Manager at
DoubleVerify buys Ad-Juster, an insights platform for publishers DoubleVerify this week acquired Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster delivers data and insights that publishers use to optimize their ad revenues. Founded in 2007, Ad-Juster is a reporting and analytics platform that unifies publishers’ advertising inventory and sales data from integrations with 3rd party
Salesforce launches a hybrid CMS after investing in WordPress.com Salesforce this week launched a Content Management System (CMS). In Salesforce CMS, uses can create, manage, and deliver content. Salesforce says that their CMS is hybrid as companies can create and deliver content to any channel or device. According to Salesforce, the hybrid CMS gives companies the flexibility to present
dataxu is now Roku Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on October 22 and will enable Roku to provide advertisers with a single, data-driven software solution to plan, buy, and optimize their ad spend
YouTube updates its Homepage Google this week started to change the YouTube Homepage. Google says the new look includes longer video titles and larger, richer thumbnails to give users clearer information about the videos. Google says that the video previews have now a higher resolution. Google removed some content shelves, but breaking news and
Facebook launches Catalogs in WhatsApp Business app Facebook yesterday launched Catalogs in WhatsApp Business app, a mobile storefront for businesses to showcase and share their goods. Facebook says the Catalogs make the business look more professional and keeps customers engaged in the chat without having to visit a website. According to Facebook, for each item in its
The 5 recommendations from IAB UK to buy ads that drive attention IAB UK, this summer released a Study called The Rules of Attention. The study explains the 5 rules for boosting ad attention online. IAB UK tested the quality of the environment, the location of the ad, the device-appropriate ad units, the targeting, and whether the cuttler matters. The results point
Outbrain launches native ads in publishers’ owned newsletters Outbrain yesterday partnered with lvidence to bring native ads into newsletters. Ividence is a European newsletter AdTech company that enables Outbrain with technology. “We’re excited to enter into a partnership with Outbrain to deliver the best native ad experience in newsletters for publishers. Ividence will provide the technology to
Yahoo to turn all private Yahoo Groups in December Yahoo today announced that is making all Yahoo Groups private on December 14, 2019. Yahoo says that any content that was previously uploaded via the website will be removed. Users have until December 14 to download any content. Yahoo Groups started 18 years ago, and there are now over 10
Jetpack releases in beta a new instant search prototype Automattic this month released a new instant search prototype on Jetpack, available for Jetpack Professional plans. This is an experiment, and Automattic is collecting feedback before the feature is made available to everyone. According to Automattic, instant search and filtering are available from anywhere on the site, so the page
Rubicon Project and MediaMath integrate LiveRamp’s IdentityLinkTM graph In the last weeks, Rubicon Project and MediaMath integrated LiveRamp’s IdentityLinkTM graph. LiveRamp says that these integrations allow people-based identity to be passed on the bidstream in real-time, and enable DSP buyers to connect with their customers in a way that is not so reliant on third-party cookies. Rubicon
Streaming German platform Joyn reaches nearly 5 million active users ProSiebenSat.1 today announced that the online streaming platform Joyn has now nearly 5 million monthly total active users, and 4.9 million app installs. The numbers match with SimilarWeb stats: In August, ProSiebenSat.1 said Joyn had 3.8 million monthly active users in Germany, and over 2.4
Deezer creates a Shows tab with podcasts and radio content Deezer this week integrated non-music audio content from podcasts and radio. The podcasts are available in a new tab called “Shows”. Deezer says “Shows” is a new feature that can be found on the main tab bar and helps audio fans discover podcasts, radio, and specialized talk content. Deezer “Shows”
DV360 Reporting now showing individual App IDs for Connected TV apps Google this month announced that has included individual IDs for the individual Connected TV apps on DV360 reporting. Advertisers now know where they ran ads on Connected TV. The feature only supports the 7 connected TV app stores, that means Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, and
URLs in DV360 now target the corresponding mobile or connected TV apps Google this month announced that by default when advertisers target a URL in DV360, the targeting will also include the corresponding mobile or connected TV app. According to Google, the only way to avoid the apps when targeting a URL is by changing the environment targeting, in this case excluding
Native MGID reaches 240 billion monthly ad impressions in APAC MGID’s platform monthly audience reach has achieved 240 billion impressions in APAC, during the Q3, MGID today announced. The native ad platform received over 6000 new campaigns in Q3, including over 260 branded campaigns. MGID says that is now reaching 30% of the Internet Users in Asia-Pacific Region. “We
Targetspot partners with Cuebiq to bring offline attribution capabilities to digital audio Cuebiq today announced a partnership with Targetspot to bring offline attribution capabilities to digital audio. The partnership will enable U.S. advertisers to measure whether a digital audio campaign was effective in driving traffic to brick-and-mortar locations and to identify and leverage actionable insights into the offline consumer journey. “At
IRI integrates BDS Analytics making available cannabis retail tracking data and insights IRI today announced the integration of BDS Analytics’ cannabis dispensary data within IRI Liquid Data® technology platform. The integration will provide retailers and CPG manufacturers with a view of the legal cannabis industry. IRI says that clients subscribing have access to cannabis retail tracking data and insights available from medicinal
Google introduces Shopping Ads on YouTube Google yesterday announced the introduction of Google Shopping Ads on YouTube. Google says is making YouTube more shoppable by introducing Shopping ads on the YouTube home feed and YouTube search results. According to Google, nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase,
Google to introduce sitelink extensions in TrueView for Action Ads Google yesterday announced the introduction of sitelink extensions in TrueView for Action Ads in the coming months. Nicky Rettke, Director Product Manager YouTube Ads at Google, said sitelinks will make it easy for viewers to navigate to additional landing pages like holiday catalogs or the store hours. Google did a
IAB names Rick Berger to the role of VP, Membership Engagement IAB today named Rick Berger to the role of Vice President, Membership Engagement. IAB says Rick Berger will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs, and helping its member companies meet their business objectives. According to IAB, Rick Berger will report
Triton Digital and Nationaal Luister Onderzoek (NLO) to launch Podcast Reports in the Netherlands Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in
