Display Axel Springer to buy MeilleursAgents, a French real state website The AVIV Group, a subsidiary of Axel Springer, this week reached a deal to acquire 100 percent of website MeilleursAgents for EUR 200 million (cash/debt-free).
Display Index Exchange adopts sellers.json & SupplyChain Index Exchange this week announced it has implemented the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object.
Display Which countries have more new app installs? India is by far the country with more app installs in the world.
Video Google launches TrueView extensions on DV360 Google this month introduced TrueView extensions on DV360.
OneSignal partners with Microsoft so app owners easily use their messaging solution OneSignal this week announced an integration with Microsoft Visual Studio App Center.
Video Bloomberg launches Bloomberg TV+, a new streaming video in HD Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
Microsoft’s streaming platform Mixer is growing after the acquisition of a popular streamer Mixer is having a momentum of growth after the popular streamer Ninja ditch the streaming platform Twitch (Amazon) to join Mixer, from Microsoft.
DOOH Vector Media joins DPAA Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
Video Centro integrates FreeWheel’s Strata in Basis Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
Data Google introduces a unified app and web property in Google Analytics Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics.
Google introduces website filtering and brand exclusions on Keyword Planner Google today updated Keyword Planner introducing 2 new features: website filtering and brand exclusions.
Search Google Ads Editor update include an image picker, dark mode, and IP exclusions Google is rolling out the Google Ads Editor v1.1 that includes image picker, dark mode, ip exclusions, and account management.
Uber to cut one third of the marketing workforce Uber this week is cutting 400 positions on the marketing teams worldwide.
Display NetMedia starts selling ads on Investing.com The partnership makes NetMedia to handle the sales of the ads space on Investing.com.
Christian Juhl becomes global GroupM CEO GroupM this month announced that Christian Juhl will become global CEO on October 1, 2019, succeeding Kelly Clark.
Video Google rolls out globally YouTube Masthead buying on CPM basis Google this month rolled out globally the YouTube Masthead buying on CPM basis.
Video Google to introduce TrueView for actions on Google video partners Google next month is introducing TrueView for action into Google video partners.
Video Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk Amazon this week announced that it has open Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk.
Social Twitter’s revenue totaled $841 million in the second quarter 2019 Twitter this week disclosed the financial results for its second quarter 2019. Revenue totaled $841 million, an increase of 18% year-over-year. Advertising revenue totaled $727 million, an increase of 21% year-over-year. According to Twitter, the Total ad engagements increased 20% year-over-year, cost per engagement (CPE) was flat year-over-year, data licensing
Video KNOREX partners with Pixalate to use pre-bid block lists KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
Retail Court forbids Amazon to advertise in Google search with a brand owned by a retailer The German Federal Court of Justice – Der Bundesgerichtshof – this week decided that a trademark owner can oppose the use of his brand keyword in an advertisement on Google search.
Search Google integrates AMP in Image Search Google yesterday announced the launch of a new AMP-powered feature in Google Images on the mobile web. The new AMP feature is a Swipe to Visit that makes it easier for users to browse and visit web pages. Assaf Broitman, Google Images Product Manager, wrote that when a user a
Video A+E Networks, AMC Networks, and Cheddar join Xandr’s Community Video Marketplace A+E Networks, AMC Networks, and Cheddar are the recent publishers joining Xandr’s curated marketplace named Community, Xandr yesterday announced.
Data The end of free articles without a login? Google remedies loophole in Chrome Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login.
