Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

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Audio - Oct 03, 2025 YouTube podcast setup: two distinct paths for creators

YouTube podcast paths comparison: native upload vs RSS feed integration features and benefits

YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.

by Luis Rijo

AI - Oct 01, 2025 Amazon announces four new Echo devices with custom silicon for Alexa+

Amazon Echo Studio and Echo Dot Max with custom AZ3 silicon and blue light ring on wood surface

Amazon unveiled four Echo devices on September 30 with custom AZ3 and AZ3 Pro silicon chips, Omnisense sensor platform, and integrated Alexa+ access for customers.

by Luis Rijo

Audio - Oct 01, 2025 Amazon DSP adds Spotify's global audio and video inventory

Amazon Ads and Spotify Advertising logos announcing October 2025 programmatic partnership integration

Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets.

by Luis Rijo

Audio - Sep 30, 2025 DeepIntent unifies audio and CTV for healthcare advertising with new package

DeepIntent DSP dashboard showing healthcare campaign metrics with audio, CTV channels and HCP targeting data.

DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.

by Luis Rijo

Audio - Sep 29, 2025 YouTube Premium expands playback and download features across devices

YouTube Premium download settings showing audio quality options and storage management

YouTube Premium adds high-quality audio for music videos, 4x playback speed controls, Jump Ahead for TVs, and Shorts downloads to more platforms.

by Luis Rijo

Audio - Sep 24, 2025 SiriusXM launches dedicated Taylor Swift channel ahead of new album

SiriusXM's 24/7 Taylor Swift channel debuts September 20, targeting 160 million subscribers with strategic celebrity-driven content programming thirteen days before "The Life of a Showgirl" release.

by Luis Rijo

Video - Sep 20, 2025 Audioboom surpasses $325 million in creator payouts globally

Leading podcast company doubles video revenue as creators increasingly shift to visual formats across platforms.

by Luis Rijo

AI - Sep 20, 2025 TTD unveils Kokai platform enhancements for faster campaign management

The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.

by Luis Rijo

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