Google introduces Behavioral Modeling in Google Analytics
Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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DuckDuckGo browser blocks all trackers except the ones coming from Microsoft
DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.
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Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID
TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.
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Google to launch My Ad Center replacing Ad Settings
My Ad Center to be launched later this year.
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Google Play begins giving context about the data each app collects
Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.
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Google introduces manager account dashboards in Google Ads
Advertisers are able to create and edit dashboards in Google Ads.
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Google introduces Custom Columns in Google Ads
Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.
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Fyllo to acquire Semasio
Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.
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The Trade Desk integrates the email-based activation via Adobe CDP
Adobe Real-Time CDP is part of Adobe Experience Cloud.
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Yahoo! JAPAN integrates GeoEdge
GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.
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Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome
Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.
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Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion
Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.
