The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.
Amazon last month announced Yahoo will migrate all of its advertising technology workloads from its on-premises data centers to AWS.
France’s data protection authority CNIL today announced it has imposed a fine of 8 million euros on APPLE DISTRIBUTION INTERNATIONAL.
In November, one month after the announcement, advertisers got errors in the rebranded Looker Studio. Reports exceeding a data quota displayed a error message: “Exhausted concurrent requests quota.”
Google this year announced it will remove similar audiences from Google Ads and DV360, starting in May 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns.
Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
In the Landing Page Report, advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.
According to Cloudflare, Google was the #1 most popular service of the year. Google beat out Facebook (#2), Apple and TikTok (tied at #3) and YouTube (#5).
The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.
The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.
Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.
