Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.

Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.