Adzooma launches a Business Score, rating businesses in digital marketing
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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UK’s Age-Appropriate Design Code to come into force on 2 September 2021
The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.
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First European publisher hit with a GDPR fine over dropping cookies without consent
Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.
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Facebook investing in new ad measurement solutions
Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
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Integral Ad Science buys Publica
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
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Comscore integrates YouTube and YouTube TV measurement
Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.
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Adsquare suggests Proximity Targeting as alternative to audience targeting
Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
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IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation
IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
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IAB Tech Lab launches an Open Source Initiative on GitHub
IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.
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DoubleVerify registers a revenue increase of 44% in Q2 2021
DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.
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IAB Europe releases a Guide to Contextual Advertising
IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
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Consent Management Platform Didomi raises $40 million
The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.
