Google launches Server to Server Tagging in Tag Manager
Server to Server provides faster page load times and privacy to users.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users
The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.
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MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards
The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more
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IAB Tech Lab to sunset DigiTrust by July 31
DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.
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Apple introduces a compulsory consent manager for all apps with ads
Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.
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Demandbase buys Engagio to become the dominant B2B marketing platform
Demandbase today announced the acquisition of Engagio, a B2B account-based engagement platform.
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Index Exchange launches IX Bridge, an Identity Solution for publishers
Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
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Clickagy launches Privacy Clusters, a solution for the end of third-party cookies
Clickagy, a 3rd party data provider, today announced the launch of Privacy Clusters, a solution for the coming end of third-party cookies.
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carwow data now available via Liveramp
Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.
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Firefox goes full in on the VPN business, price starts at $2.99/month
Firefox last fall launched the Firefox Private Network browser extension beta for free, a VPN extension that protects users in public WiFi access points, and hides the Internet Protocol (IP) addresses.
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What is Amazon Attribution and how to enrol
By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated with the business goals.
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The Trade Desk partners with ZALORA to offer ad attribution
ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
