Adform claims it’s ready for the end of third-party cookies
Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Optimizely’s Opticon20 conference goes virtual and is now free to attend
In the past, the conference took place in San Francisco, and London.
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How to link Google Analytics with Google Ads?
1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in
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Supermetrics raises 40 million euros
Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.
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Google tells mobile app publishers to prepare for the iOS 14
GMA SDK is prepared for the new AppTrackingTransparency framework
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Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions
IAS now allows advertisers and publishers to test their contextual technology.
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Google to start paying for news in Brazil and Germany
Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new
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Google to introduce support for Google Analytics goals on Custom Bidding scripts in DV360
Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.
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Google introduces attribution models based on viewable impressions in DV360
Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.
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GDPR - TCF v2.0 - may kill AdSense in Europe on November 13
Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.
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Google integrates IAB Europe’s TCF v2.0 this week and gives a 90-day grace period to publishers
Publishers not asking consent should not call Google’s ad tag.
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TCF v2.0: The 90-day grace period Google is giving publishers
Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.
