Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles

Display - Aug 03, 2025 Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot

Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.

by Luis Rijo

Data - Aug 01, 2025 Microsoft Clarity simplifies WordPress setup with streamlined plugin

Microsoft Clarity WordPress plugin dashboard showing embedded analytics with session recordings and heatmaps integration.

Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.

by Luis Rijo

Data - Aug 01, 2025 Flightradar24 receives reprimand for violating aircraft data privacy rights

Aircraft tracking illustration showing flight paths and radio receivers collecting data from planes overhead.

Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.

by Luis Rijo

Data - Aug 01, 2025 Nielsen launches interoperable measurement ecosystem with Realeyes partnership

Nielsen attention measurement technology tracks consumer engagement through eye-tracking and facial analysis.

Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.

by Luis Rijo

Data - Jul 30, 2025 Samba TV and Kochava launch unified cross-platform TV measurement solution

Cross-platform TV measurement technology connecting smart TV, tablet and mobile devices with data analytics visualization on white background.

Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

by Luis Rijo

AI - Jul 30, 2025 HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

by Luis Rijo

Data - Jul 30, 2025 EU age verification app faces criticism over Google dependency

European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.

by Luis Rijo

Data - Jul 30, 2025 Google disables conversion tracking for non-compliant EU advertisers

Google email notification disabling ads tracking for EU advertisers without consent mode v2 compliance.

Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.

by Luis Rijo