Google to forbid political advertising in Ontario during the election period
Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
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Google introduces a Bidding Insights report in DV360
Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a
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Google updates Custom Bidding in DV360 introducing a Goal Builder
Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
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Teads postpones IPO
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
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Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
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Google launches Audience Explorer, an insights tool for first-party data
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
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Google to upgrade Active View metrics in CM and DV360
Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
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Taboola buys Connexity for $800 million
Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.
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Native ads network Outbrain goes public today
Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.
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Google releases a new ad code in AdSense
Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.
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TuneIn taps TripleLift for native and video
TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
