Taboola News grows over 270 percent year-over-year through OEM partnerships
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Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google to restrict financial ads in the UK, starting in August
Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
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Google launches a Mobile Web Certification
The Mobile Web Certification is the first skills-based certification launched by Google.
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Yelp launches Yelp Audiences with ads off-platform using search audiences
Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
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Microsoft and Xandr renew contract on buy and sell side
Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
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Google expands Open Bidding to all app developers, and brings more buyers into the auctions
Google is also changing the name Open Bidding into AdMob bidding.
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Samsung is the latest to launch anti-tracking technology in a browser
The new version of Samsung's mobile browser contains a protection against tracking.
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Google to show anchor ads on desktop screens
According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.
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Mobile advertisers are adapting to the lack of IDFAs
71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
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Adevinta acquires eBay Classifieds Group
Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.
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$34 billion spent in-app in Q2 2021
App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong
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Google opens Performance Max beta to more advertisers
Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.
