Amazon releases the Amazon DSP reporting API in an open beta
On Amazon Advertising API, advertisers can filter results by advertiser IDs and specify a list of metrics from over 400 available.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google: News publishers are getting 80% of the ad revenue via programmatic
Google Ad Manager is the adserver normally used by publishers that sell ads programmatically or directly to advertisers.
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Demandbase buys Engagio to become the dominant B2B marketing platform
Demandbase today announced the acquisition of Engagio, a B2B account-based engagement platform.
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Index Exchange launches IX Bridge, an Identity Solution for publishers
Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
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Google to roll out Custom Bidding in DV360
Google this month announced the roll out of Custom Bidding in DV360. Custom Bidding enables advertisers to write custom scripts that define how much an impression is worth. The roll out will happen in the following weeks.
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WPP partners with SuperAwesome to support brands on how to engage with kids
WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.
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Digital ad spend to decrease 5.5% in Europe this year
IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.
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The Trade Desk partners with ZALORA to offer ad attribution
ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
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MediaMath reportedly actively looking for a buyer
MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.
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Google updates Display & Video 360 API v1
Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
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Google to support sellers.json in Google Ad Manager
Google last month announced that it will support sellers.json on May 28. Despite the announcement, Google does not have yet the file sellers.json available on the google.com domain.
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Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss
Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
