Google's App Campaigns roadmap for the third quarter of 2020
Google this month presented several updates for App Campaigns, bringing new features for advertisers and publishers
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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What is an Ad View?
Ad View is an impression that is accrued after the first frame of an ad is displayed. Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered
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What are Discovery Ads?
Discovery Ads are ads available on Google Ads that appear on YouTube, Discover, and Gmail – Google properties. Discovery Ads are native ads containing an headline, a description, images, business name, logos, a landing page, and a call-to-action. Discovery Ads were launched in May, 2019, and rolled out globally
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What is Sellers.json?
Sellers.json is a file hosted by Supply Side Platforms (SSPs) that list the publishers or vendors that are either direct sellers of or intermediaries in the selling of digital advertising. While publishers need to have a file ads.txt on their domains, listing the SSPs allowed to sell ads
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Revcontent launches Browser Targeting
The native ad network Revcontent today launched Browser Targeting, a new targeting enabling advertisers to target specific browsers. Revcontent says Browser Targeting was a highly requested advertiser targeting option. “We’re excited for Browser Targeting to expand their ability to customize and scale spend across Revcontent. Browser Targeting is highly
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GDPR - TCF v2.0 - may kill AdSense in Europe on November 13
Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.
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Confiant sees a higher rate of malicious ads in Europe for the latest quarter
Prebid was the technology more affected with malicious ads.
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Centro to require sellers.json and SupplyChain Object
Centro will block ad intermediaries that do not comply with sellers.json.
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Google drops Western Union as form of payment in AdSense
Payments via Western Union will stop in early 2021.
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Rubicon Project changes name to Magnite
Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now
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Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts
eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.
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Amazon not charging a supply fee on APS when inventory is bought via Amazon DSP
Amazon advertiser customers to secure 10% lower clearing prices.
