The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Index Exchange last month announced that it has opened a new office in Boston. Index Exchange is hiring a product and engineering team. Boston office has the first Index Exchange engineering team outside of Canada.
The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.
Centro last month integrated with CannaVu to scale cannabis and Cannabidiol (CBD) digital advertising to geo-targeted customers.
IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
The browser Brave yesterday announced the creation of Brave Ads, an ad network part of Brave Rewards, enabling users to opt-in to view ads for earning BAT.
HTML5 and image creatives uploaded in DV360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, Google yesterday announced.
Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.
Google this week announced that it has updated the Responsive Ad Unit in AdSense. The update was an improvement on the sizing to allow better performance on desktop, said Google in the help center.
The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.
The AVIV Group, a subsidiary of Axel Springer, this week reached a deal to acquire 100 percent of website MeilleursAgents for EUR 200 million (cash/debt-free).
Index Exchange this week announced it has implemented the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object.
India is by far the country with more app installs in the world.
