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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data   -   Dec 23, 2023 Account-based marketing (ABM)
Account-based marketing (ABM)

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

Display   -   Dec 23, 2023 Google updates Gambling and Games Policy in France
Gambling France

Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.

Sports Betting
Display   -   Jan 05, 2024 Google Ads Expands Eligibility for Sports Betting Ads in Delaware

Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.

by Luis Rijo
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Display   -   Jan 05, 2024 Google Ads Expands Eligibility for Sports Betting Ads in Delaware
Sports Betting

Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.

by Luis Rijo
Data   -   Dec 23, 2023 Account-based marketing (ABM)
Account-based marketing (ABM)

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

by Luis Rijo
Display   -   Dec 23, 2023 Google updates Gambling and Games Policy in France
Gambling France

Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.

by Luis Rijo
Display   -   Dec 23, 2023 Google expands Advertiser Verification options for Trade Names and DBAs
Google expands Advertiser Verification options for Trade Names and DBAs

This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.

by Luis Rijo
Display   -   Dec 20, 2023 Google updates UK Financial Services Verification Policy
Google updates UK Financial Services Verification Policy

As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.

by Luis Rijo
Video   -   Dec 19, 2023 Adverty (In-Play Ads) integrates PubMatic as preferred Private Marketplace partner
In-Play Ads

PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.

by Luis Rijo
Search   -   Dec 17, 2023 Unveiling Your Competitors' Google Ads Strategy
Google Ads Transparency Center

In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.

by Luis Rijo
Display   -   Dec 17, 2023 Google Ads ceases purchasing in-app ads through multicall requests in waterfalls
in-app ads

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

by Luis Rijo
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