Google introduces a new App Policy Center on AdMob and Ad Manager
Google this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google to support app-ads.txt on DV360
The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.
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DV360 to buy ads.txt-only web inventory as default starting in August
Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.
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Parallel tracking for Google Ads display campaigns to become mandatory
Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019. Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to
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Bing Ads rebranded to Microsoft Advertising
Microsoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it’s a simple shift because clients and partners already know Bing Ads as Microsoft. Last year, Microsoft created Microsoft Audience Network, and now Bing Ads are rebranded into Microsoft Advertising. According to Microsoft, over the coming
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Tamedia and AXA launch a platform to help people to choose a suitable vehicle
Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.
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UK advertisers spend £13.44 billion on digital advertising in 2018
IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.
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TabMo becomes the first mobile DSP to use Fenestra’s blockchain technology
advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology. TabMo says this is a move that verifies the continued commitment to transparency.
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HasOffers rebranded as TUNE Partner Marketing Platform
TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."
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Throtle integrates The Trade Desk’s unified ID solution
Throtle has successfully integrated with The Trade Desk’s unified ID solution, The Trade Desk announced yesterday.
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Amazon launches an app submission API for Amazon Appstore
Amazon this week announced the launch of the app submission API, a RESTful API that enables developers to manage the app catalog by programmatically updating the existing apps on the Amazon Appstore.
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GroupM creates AdVentures, a startup accelerator program
GroupM this week announced the launch of AdVentures, an accelerator initiative that supports early-stage companies with a three-month growth program.
