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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Nov 26, 2023 Google Ad Manager introduces Web Interstitial triggers for enhanced ad control
Web Interstitial Ads

Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.

Display   -   Nov 26, 2023 Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads
Bidding

Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.

Mobile Ads
Display   -   Nov 26, 2023 Brand advertisers embrace Performance KPIs for mobile campaigns, InMobi study reveals

InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.

by Luis Rijo
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Display   -   Nov 26, 2023 Brand advertisers embrace Performance KPIs for mobile campaigns, InMobi study reveals
Mobile Ads

InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.

by Luis Rijo
Display   -   Nov 26, 2023 Google Ad Manager introduces Web Interstitial triggers for enhanced ad control
Web Interstitial Ads

Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.

by Luis Rijo
Display   -   Nov 26, 2023 Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads
Bidding

Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.

by Luis Rijo
Display   -   Nov 26, 2023 Google Ads introduces generative AI in Performance Max
Generative Ai in Google Ads

Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.

by Luis Rijo
Display   -   Nov 07, 2023 Google Ad Manager launches Beta Support for manual creative review protections

Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.

by Luis Rijo
Display   -   Nov 07, 2023 Taboola announces advancements in generative AI AdMaker for advertisers

With Taboola Generative AI AdMaker, advertisers can now make instant adjustments to their existing creative assets, such as replacing backgrounds or generating image variations.

by Luis Rijo
Display   -   Nov 05, 2023 Google updates the Misleading Representation policy
Misleading representation Google Policy

Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.

by Luis Rijo
Display   -   Nov 05, 2023 BuzzFeed's third quarter 2023 advertising revenue down 35% year-over-year

BuzzFeed, Inc. (NASDAQ: BZFD), a leading digital media company, today reported financial results for the third quarter ended September 30, 2023. BuzzFeed's third quarter 2023 financial results were below expectations, with revenue down 29% year-over-year.

by Luis Rijo
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