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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Nov 29, 2023 Google Ads: Performance Max vs Demand Gen
Performance Max

Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.

Display   -   Nov 28, 2023 Google Ads API now supports Search Themes Beta for Performance Max Campaigns
Performance Max

Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.

Taiwan
Display   -   Nov 30, 2023 Google updates Political Content Policy for Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

by Luis Rijo
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Display   -   Nov 30, 2023 Google updates Political Content Policy for Taiwan
Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

by Luis Rijo
Display   -   Nov 29, 2023 Google Ads: Performance Max vs Demand Gen
Performance Max

Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.

by Luis Rijo
Display   -   Nov 28, 2023 Google Ads API now supports Search Themes Beta for Performance Max Campaigns
Performance Max

Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.

by Luis Rijo
Display   -   Nov 28, 2023 Google to restrict available targetings on financial ads
Google to restrict available targetings on financial ads

Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.

by Luis Rijo
Display   -   Nov 28, 2023 Taboola renews with NBCU News Group

Taboola today announced a new five-year deal with NBCUniversal News Group, a news organization in the U.S. that reaches seven in 10 American adults each month.

by Luis Rijo
Social   -   Nov 27, 2023 LinkedIn Ads introduces Publisher Reporting
LinkedIn Publisher Reporting

LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.

by Luis Rijo
Display   -   Nov 27, 2023 Google revamps Chrome Web Store
Chrome Web Store

Google last week revamped the Chrome Web Store. The go-to destination for Chrome extensions and themes, has received a significant makeover, bringing a fresh look, improved navigation, and new features to enhance the user experience.

by Luis Rijo
Display   -   Nov 26, 2023 What is marketing?
What is marketing

Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

by Luis Rijo
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