The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google this month announced that the change to a unified auction will bring more transparency to publishers, and different pricing rules specific for the unified auction.
Google this week launched Discovery ads, a new format that is being rolled out globally later this year. Discovery ads will show in Discover (former Google feed), in YouTube home feed, and in the Gmail Promotions and Social tabs.
Google this week announced that is bringing Showcase Shopping ads to Google Images, the feed on Discover, and soon YouTube.
Google yesterday announced that will launch a browser extension, working across different browsers, that will show information about the ads users are seeing from Google network.
Google today announced that will launch tROAS bidding on Google Ads. The new bidding will be available next month, for Google App campaigns on iOS and Android, globally.
Google today announced the introduction of 3 new tools in AdMob. Sissie Hsiao, VP of Product, Mobile App Advertising at Google says these 3 new tools will help publishers to grow revenue and protect user experience more easily.
Vendasta today announced the appointment of Richard Cheung as Chief Financial Officer CFO.
The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time the ad spend exceeds the $100 billion mark.
Media.net says the code will help IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.
Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
Gmail ads are billed based on engagements and not on CPM.
Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.
