Celtra Report: Gamified ads and personalized video drive engagement
The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
AdSense updates Privacy Messaging for US State regulations
Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.
Google News Showcase expands to the Baltics
Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.
IAS expands Brand Safety Measurement to Performance Max and Demand Gen
This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
Cookieless Ads: 40% lower value but early signs of progress
Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.
Uber opens up Journey Ads to programmatic buying
Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.