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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Oct 28, 2025 Court clears path for private damages in Google ad tech cases
Google's ad tech fortress breached as court ruling opens path for publisher damage claims.

Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.

Retail   -   Oct 26, 2025 Lyft opens programmatic access via Microsoft Monetize platform
Lyft opens programmatic access via Microsoft Monetize platform

Lyft Ads launches programmatic buying through Microsoft Monetize and introduces Audience Extension, enabling brands to reach riders beyond the app.

Former Google insider reveals outdated advertising strategies
Search   -   Oct 28, 2025 Former Google insider reveals outdated advertising strategies

Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.

by Luis Rijo
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Latest Articles 1332 Articles
Search   -   Oct 28, 2025 Former Google insider reveals outdated advertising strategies
Former Google insider reveals outdated advertising strategies

Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.

by Luis Rijo
Display   -   Oct 28, 2025 Court clears path for private damages in Google ad tech cases
Google's ad tech fortress breached as court ruling opens path for publisher damage claims.

Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.

by Luis Rijo
Retail   -   Oct 26, 2025 Lyft opens programmatic access via Microsoft Monetize platform
Lyft opens programmatic access via Microsoft Monetize platform

Lyft Ads launches programmatic buying through Microsoft Monetize and introduces Audience Extension, enabling brands to reach riders beyond the app.

by Luis Rijo
Display   -   Oct 26, 2025 Automattic files counterclaims in WP Engine trademark dispute
Automattic files counterclaims in WP Engine trademark dispute

Automattic alleges trademark misappropriation and bad faith by WP Engine following Silver Lake's acquisition, detailing extensive counterclaims filed October 23, 2025.

by Luis Rijo
Display   -   Oct 25, 2025 Prebid Mobile SDK 3.0 delivers CPM gains while 4.0 roadmap targets publisher control
Prebid Mobile SDK 3.0

Prebid Mobile SDK 3.0 integration resulted in up to 10% CPM uplift for WetterOnline within two weeks, as SDK 4.0 development focuses on transparency and flexibility.

by Luis Rijo
Display   -   Oct 25, 2025 Index Exchange introduces dynamic pricing model prioritizing publisher revenue
Index Exchange and the Guardian programmatic advertising partnership illustration with revenue

Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.

by Luis Rijo
Mixed Reality   -   Oct 24, 2025 Florida issues criminal subpoenas to Roblox over child safety
Attorney General James Uthmeier

Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.

by Luis Rijo
Display   -   Oct 24, 2025 MRC restricts property-level ad verification from brand safety claims
The party's over: MRC policy October 2025 restricts brand safety claims without content analysis

After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.

by Luis Rijo
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