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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Oct 13, 2024 Zeta Global to acquire LiveIntent
Zeta Global to acquire LiveIntent

Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.

Retail   -   Oct 09, 2024 Google Merchant Center announces integration with Amazon MCF for retailers
Google integrates Amazon Multi-Channel Fulfillment (MCF)

New integration aims to boost visibility and sales for online retailers using Amazon Multi-Channel Fulfillment on Google's platform.

GumGum unveils integrated sports marketing solution
Display   -   Oct 13, 2024 GumGum unveils integrated sports marketing solution

New platform combines contextual advertising and sponsorship analytics to help brands maximize ROI across entire sports event lifecycle.

by Luis Rijo
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Latest Articles 1418 Articles
Display   -   Oct 13, 2024 GumGum unveils integrated sports marketing solution
GumGum unveils integrated sports marketing solution

New platform combines contextual advertising and sponsorship analytics to help brands maximize ROI across entire sports event lifecycle.

by Luis Rijo
Display   -   Oct 13, 2024 Zeta Global to acquire LiveIntent
Zeta Global to acquire LiveIntent

Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.

by Luis Rijo
Retail   -   Oct 09, 2024 Google Merchant Center announces integration with Amazon MCF for retailers
Google integrates Amazon Multi-Channel Fulfillment (MCF)

New integration aims to boost visibility and sales for online retailers using Amazon Multi-Channel Fulfillment on Google's platform.

by Luis Rijo
Retail   -   Oct 09, 2024 Google launches AI-powered Video Generation in Product Studio
Video Generation in Product Studio

Google introduces AI-driven video creation tools in Product Studio, revolutionizing e-commerce marketing for US merchants.

by Luis Rijo
Retail   -   Oct 07, 2024 Microsoft set to close PromoteIQ
PromoteIQ

Digiday reports Microsoft plans to shutter PromoteIQ, its retail media business, as the company refocuses its advertising strategy in a dynamic market.

by Luis Rijo
Display   -   Oct 06, 2024 Digital ad landscape in Italy: surge in new advertisers
Big Spenders in Italy from July until August 2024

AdReport's latest data reveals shifting trends in Italy's digital advertising scene, with over 2,900 new advertisers entering the market.

by Luis Rijo
Display   -   Oct 05, 2024 Privacy-enhanced retargeting recovers nearly half of ad performance, study finds
Privacy-Enhanced versus Traditional Retargeting study

Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal.

by Luis Rijo
Search   -   Oct 05, 2024 Generative AI ushers in new era of personalized digital experiences
Campaign Health status

Microsoft unveils advancements in AI-driven advertising and user engagement, transforming digital interactions.

by Luis Rijo
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