Google Ads introduces new Performance Max developer guide
Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Posts
Previous Posts-
-
Google releases Android Mobile Ads SDK Version 23.0.0
Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
-
Microsoft Advertising expands Display Advertising options for enhanced brand awareness
This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.
-
Microsoft Advertising streamlines international campaigns with new Feed Labels feature
Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
-
Google Ads Editor 2.6 unveiled: streamlined campaign management
Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
-
Google Ads to pause inactive Ad Groups starting March 11
Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.
-
DoubleVerify launches new tiered "Made for Advertising" (MFA) categories
The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.
-
Amazon DSP introduces expanded Responsive e-commerce Creative (REC)
Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
-
Google updates Gambling Advertising Policy in Romania for April 2024
Google this week announced significant updates to its Gambling and Games policy in Romania, scheduled to take effect on April 5, 2024.
-
UK Google Ads policy loosens restrictions on Teeth Whitening products
The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.
-
Google Ads introduces "Solutions" for Easier Automation and Reporting
Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.
-
Microsoft Advertising launches Performance Max campaigns globally
Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.
