The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google AdSense this month announced it is making two major changes to its monetization platform early next year. Google will update its revenue share structure and moving to per-impression payments for publishers.
Google this year introduced a new policy named "Limited Ads Serving." This policy aims to reduce the risk of scams and prevent misleading and confusing advertisements, ultimately providing a safer and more transparent online advertising experience. The rollout of this policy will be gradual.
Google Ads yesterday has provided further details on its shift towards real-time bidding auctions for apps. This transition, announced earlier this year, is set to redefine the way app advertising operates and is intended to benefit both advertisers and publishers.
Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.
The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.
Microsoft Advertising and InMobi yesterday announced the expansion of their collaboration to to clients in Mainland China. Marketers in China will now be able to use search and native display features of Microsoft Advertising via InMobi.
Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.
Google AdSense this week announced the roll out of new frequency controls for vignette ads in Auto ads. This FC (frequency control) gives publishers more control over how often vignette ads are shown to their users.
Microsoft this week announced the launch of pubCenter, a new ad platform designed for small publishers monetize their websites. A competitor of Google AdSense.
Google this month announced it is now accepting ads for online horse racing in Maryland, Pennsylvania, West Virginia, and Virginia, in the United States of America.
Google this month announced the removal of several creative types in DV360. AMP HTML, Native App Install, and Flipbook creatives will be removed on April 3, 2023.
