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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

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  • Google to remove Gmail Ads from DV360 in April 1 min read

    Google to remove Gmail Ads from DV360 in April

    Luis Rijo
    •

    Google this month announced it will remove Gmail Ads from DV360, the only Google platform where advertisers could still target only Gmail Ads. Google launched Gmail Ads in DV360 in 2019.

  • Google to limit complex speculative financial products ads in Brazil 1 min read

    Google to limit complex speculative financial products ads in Brazil

    Luis Rijo
    •

    Google this month announced it will limit complex speculative financial products ads in Brazil. Beginning March 10, advertisers of complex speculative financial products will be able to advertise only if certified by Google and licensed by the Brazilian Securities and Exchange Commission (CVM).

  • TripleLift layoffs 1 min read

    TripleLift layoffs

    Luis Rijo
    • • Video

    The SSP TripleLift laid off 20% of its workforce this week. 100 employees in Canada and in the US. Dave Clark, CEO of Triplelift, justifies the lay off with advertisers pulling back ad spend to levels in line with historic averages before the pandemic.

  • The top 30 creditors of EMX Digital 2 min read

    The top 30 creditors of EMX Digital

    Luis Rijo
    • • Display

    EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.

  • EMX files for bankruptcy 1 min read

    EMX files for bankruptcy

    Luis Rijo
    • • Video

    EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.

  • Yahoo to shut down its SSP 1 min read

    Yahoo to shut down its SSP

    Luis Rijo
    • • Video

    Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.

  • DOJ sues Google for anticompetitive conduct over the past 15 years 2 min read

    DOJ sues Google for anticompetitive conduct over the past 15 years

    Luis Rijo
    •

    The US Justice Department today filed a new civil antitrust suit against Google for monopolizing multiple digital advertising technology products.

  • Google introduces Performance Max Experiments

    Google introduces Performance Max Experiments

    Luis Rijo
    •

    Google this month rolled out Performance Max Experiments in Google Ads. Advertisers can now test 1) uplift from Performance Max or test 2) Performance Max campaigns vs. Shopping campaigns.

  • Yahoo and Taboola close the 30-year deal 1 min read

    Yahoo and Taboola close the 30-year deal

    Luis Rijo
    •

    Yahoo and Taboola yesterday closed a 30-year commercial agreement. Taboola becomes the native advertising partner for all of Yahoo’s digital properties. Taboola native ads and outstream inventory will be available to buy through the Yahoo DSP.

  • Blaze: WordPress introduces native ads promoting content 2 min read

    Blaze: WordPress introduces native ads promoting content

    Luis Rijo
    •

    Automattic last week launched Blaze, native ads in WordPress.com and Tumblr ad network, paid by bloggers using WordPress that want to promote their content.

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