Google to accept ads of state-licensed lotteries operators in Lithuania
Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Posts
Previous Posts-
-
ironSource launches an app marketing software
ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
-
Competition authority in the UK opens investigation focused on the header and open bidding
The UK competition authority (CMA) this month announced it has opened an investigation at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
-
Google Ads launches enhanced conversions for leads
Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.
-
Adform halts business in Russia and Belarus
Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
-
Google stops serving ads in Russia
Google this week announced it has paused temporarily from serving ads to users located in Russia.
-
Microsoft Advertising introduces an Ad Creator
Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.
-
Yandex says it can operate for at least 12 to 18 months
Yandex, Europe’s largest internet business operating in the Russian market, clarified this week that it can continue to operate for at least the next 12 to 18 months, during the war between Russia and Ukraine.
-
Google rolls our several updates on the DV360 UI
Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
-
Google stops ads in Donetsk and Luhansk
Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
-
Google pauses ad monetization of Russian Federation state-funded media
Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.
-
Microsoft Advertising expands in Europe and into South Africa
Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.
