Announcement

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1186 Articles
Search   -   Aug 31, 2025 German businesses systematically delete critical reviews using EU Digital Services Act
Restaurant review in Google Maps

German companies abuse Digital Services Act notification mechanisms to remove unfavorable reviews, creating artificial rating inflation across platforms.

by Luis Rijo
AI   -   Aug 30, 2025 Perplexity advertising head departs nine months after appointment
Perplexity advertising head departs nine months after appointment

Taz Patel exits AI search company as platform continues building revenue streams.

by Luis Rijo
Search   -   Aug 30, 2025 Google search highlights quality content amid AI-driven changes
Danny Sullivan presents Google search insights at WordCamp US 2025 before transitioning from liaison role

Former search liaison presents insights on algorithm updates and AI integration before transitioning to new internal role at Google.

by Luis Rijo
Search   -   Aug 30, 2025 Google unveils enhanced AI keyword matching with broad match advancements
Google Ads keyword match types diagram showing broad, phrase, and exact match with search examples

Google Ads announces advanced AI-powered keyword matching improvements with broad match enhancements, Smart Bidding integration, and new brand control features for 2025.

by Luis Rijo
Search   -   Aug 29, 2025 Google addresses JavaScript-based paywall guidance
JavaScript code waterfall with floating locks representing paywall security vulnerabilities online

Google identifies security vulnerabilities in JavaScript paywalls while publishers face mounting implementation challenges.

by Luis Rijo
Search   -   Aug 29, 2025 Google crawl rate declines affect multiple hosting platforms
Google Search Console crawl stats showing dramatic decline from 8K to near-zero requests in August 2025 bug.

Multiple hosting platforms experienced dramatic crawl rate decreases in Google Search Console starting August 8, affecting large websites across Vercel, WP Engine, and Fastly infrastructures.

by Luis Rijo
AI   -   Aug 27, 2025 Google search expert warns against building site liability with automated content
AI vs human content creation workspace showing organic creativity flows contrasting with automated systems

John Mueller cautions that LLM topic clusters create reasons for users to avoid websites rather than engage with them.

by Luis Rijo
AI   -   Aug 27, 2025 Google introduces AI Max match type but industry experts flag concerning network expansion
Chart showing AI Max generating 46,000 Search Partner impressions vs minimal Google Search traffic

Industry professionals raise concerns about AI Max aggressive Search Partner Network expansion while Google introduces new match type reporting for automated campaigns.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.