Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social

Snap daily active users grew 20% YOY last quarter

Snap today announced the financial results for the quarter ended last month. Snap’s revenue increased 44% to $462 million in Q1 2020, compared to the prior year. The Daily Active User (DAU) growth accelerated to 20% year-over-year.

Social

Quora renews the Ads Manager design

Quora this week rolled out a new Quora Ads Manager design. According to Quora, the update contains improvements to the design of Ads Manager with the goal of making it easier to navigate and manage campaigns.

Social

Pinterest introduces direct shopping from pins, boards, and search

Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor.

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Facebook files a lawsuit over a cloaking software that circumvented ad review systems

Facebook last week announced that it has filed a lawsuit in federal court in California against Basant Gajjar.

Social

TikTok pledges $100M in ad credits amid coronavirus pandemic

TikTok this week announced that is giving $100M in ad credits amid the COVID-19 pandemic. Alex Zhu, President at TikTok, wrote that TikTok is committed to help SMBs weather this crisis, and the ad credits are to help companies get back on their feet once economies can restart normal activity.

Social

Facebook commits $100 million to help small businesses during coronavirus pandemic

Facebook is committing $100 million in cash grants and ad credits. Sheryl Sandberg, COO at Facebook, wrote that Facebook will help 30,000 small businesses in over 30 countries where Facebook employees live and work.

Social

Pinterest launches a Verified Merchant Program

Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.

Video

TikTok Video Ads now available via The Trade Desk

The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.

Display

Facebook shuts down the web and in-stream placements from Audience Network

Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.

Social

50% of the retail brands plan to invest at least half of the marketing budget in social ads this year

Smartly.io last month shared the conclusions of a research concluding 50 percent of retail advertisers are planning to spend at least half of their annual marketing budget on social media advertising.

Social

ChurnZero integrates LinkedIn’s Data Validation to flag contacts no longer with a company

ChurnZero last month announced that it has integrated LinkedIn’s Data Validation. ChurnZero says that is now leveraging LinkedIn Sales Navigator’s “Data Validation” to improve customer data and automatically is flagging contacts who are no longer with the organization listed in the CRM.

Social

Twitter rolls out a new takeover ad in the Explore tab

Twitter this month rolled out Promoted Trend Spotlight, a new takeover ad product, now available in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

Social

Instagram’s US user growth continues to drop due to the lack of older age groups

eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, last year, down from 10.1% in 2018.

Social

Facebook introduces Workplace in Portal

Facebook last month introduced Workplace in Portal. Portal is Facebook’s smart video product, streaming devices with a camera and a microphone.

Social

IRI integrates Facebook data

IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.

Social

Quora launches Lead Gen Forms Ads

Quora last month launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days.

Social

Facebook no longer on the top 5 most installed apps in Australia

Facebook was not on the top 5 of the most installed apps in Australia, according to the app download estimates from Sensor Tower. The top 5 most download non-game apps in November 2019, were Disney+, Macca’s, TikTok, Fires Near Me NSW, and DiDi.

Social

Smartly.io sells a majority stake to Providence Equity Partners

The Finnish social ads company Smartly.io is selling a majority stake to Providence Equity Partners. The announcement comes today from Providence Equity Partners, which is investing €200 million from funds.

Social

What is TikTok?

TikTok is a video sharing social network.

Social

Pinterest rolls out Pinterest Trends, but only in the US

The tool helps advertisers understand how content performs on Pinterest. Pinterest Trends is still in beta, and it will be available over the coming weeks, on desktop, in the US.

Social

How to create an event on LinkedIn

LinkedIn rolled out LinkedIn Events this month, enabling users around the world to create offline events. To create an event click the Home icon at the top of the LinkedIn homepage, and from the Interest panel on the left rail, click the Plus icon next to Events. A pop-up window

Social

Amazon Attribution includes bulk operations for Facebook Ads

Amazon Attribution self-service console has available Bulk Operations for Google ads and Facebook Ads.

Social

TikTok forbids ads for fasting apps and weight loss supplements

Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

Social

Twitter’s revenue totaled $841 million in the second quarter 2019

Twitter this week disclosed the financial results for its second quarter 2019. Revenue totaled $841 million, an increase of 18% year-over-year. Advertising revenue totaled $727 million, an increase of 21% year-over-year. According to Twitter, the Total ad engagements increased 20% year-over-year, cost per engagement (CPE) was flat year-over-year, data licensing

Social

Pinterest rolls out well-being search for people feeling down

Pinterest is rolling out well-being search for people feeling down.