Video Featured Innovid Report: CTV advertising drives Shopping Behavior Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
Video Comscore and Kochava partner to enhance measurement of Linear TV campaigns Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
Video GumGum and ShowHeroes join forces for Contextual Video Advertising This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
Video DV360 API gains Advertiser-Level Keyword Targeting Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
Data Featured IAS expands Brand Safety Measurement to Performance Max and Demand Gen This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
Video Featured Adobe Express Integrates TikTok Music Library for Easier Content Creation This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
Audio Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.
Video Featured Magnite partners with United Airlines to deliver personalized Inflight Ads Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.
Display Featured Google Ads suspends Credit Card billing for some Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.
Video Featured Traditional TV loses ground to Streaming in Germany According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.
Display Adobe reports strong Q2 FY 2024 Results, raises annual targets The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).
Video Amazon Ads unveils Supply Desk to simplify programmatic deal activation Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.
Video Magnite joins Amazon Ads' Certified Supply Exchange Program Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.
Video CTV Ads: Generational divide on AI personalization A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.
Display Featured Independent Ad Tech Players Merge to Form Major Marketplace Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.
Display Google updates Advertising Policy to address Opioid Painkillers The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
Video Featured Roku launches Roku Exchange: a new platform for TV streaming advertising Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.
Display DV360 unveils new Insertion Order Objectives Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
Video Featured CTV Ads to get unique IDs for better measurement and consumer experience This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.
Video Featured Google Ads introduces Brand Recommendations Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.
Retail Featured Amazon DSP enables advertisers to use different currencies Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
Video Featured 2024 upcoming Netflix Games These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.
Display DV360 announces update to Structured Data Files (SDF) and introduces new QA format Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
Display Featured The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab? The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.
Video Featured Understanding Engaged-View Conversions for YouTube Video Ads Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?
