Video Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
Data DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.
Data Global internet traffic soars Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.
Search Google launches Most Searched Playground Google today has unveiled a new interactive experience called the Most Searched Playground, inviting users to explore a virtual world filled with 25 of the most searched people, places, and moments from the past 25 years.
Video Magnite opens its first office in India Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.
Video Netflix releases its first Viewing Report Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.
Social Twitch Recap 2023 Twitch Recap 2023 went live today. Twitch Recap is a personalized experience that showcases users' most memorable moments, and favorite streamers.
Display Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
Data Safari 17.2 adds Blob Partitioning to Protect Privacy Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.
DOOH VIOOH to measure and monitor its carbon emissions over time VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.
Video YouTube Select YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
Video Debunking the Myth: Twitch DSP does not exist All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.
Data Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
Data Google Analytics 4 adds 360 ad platforms reports Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
Social WhatsApp introduces Disappearing Voice Messages WhatsApp this week introduced a new feature that allows users to send voice messages that disappear after they have been listened to.
Display Adobe Creative Visual Report forecasts Innovative and Inspirational Trends Will dominate in 2024 The 2024 Adobe Creative Trends Report, released this week, reveals four emerging trends that will be shaping the creative landscape next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia.
Social IAB releases Research Report on the Creator Economy Advertising Opportunity A new report from the Interactive Advertising Bureau (IAB), released this week, has found that advertiser interest in creator content marketing is growing rapidly, with 89% of advertisers feeling positive about the channel and 92% considering it a high quality option.
Retail DoubleVerify report on Retail Media spotlights Key Trends for advertisers in 2024 A new report from DoubleVerify (DV), released this week, reveals that retail media networks (RMNs) are rapidly gaining traction among advertisers, particularly in the US.
Social Sprinklr unveils Conversational AI+, human-like conversational bots Sprinklr this week introduced Conversational AI+, a new capability that simplifies the creation and deployment of human-like conversational bots.
Social Meta rolling out End-to-End Encryption on Messenger and Facebook Meta this week announced the rollout of default end-to-end encryption for personal messages and calls on Messenger and Facebook.
Social EDPB orders Meta to cease Behavioral Advertising in entire EEA The European Data Protection Board (EDPB) this week issued an urgent binding decision ordering Meta Ireland Limited (Meta IE) to cease processing personal data for behavioral advertising purposes on the basis of contract and legitimate interest throughout the entire European Economic Area (EEA).
Display Google clarifies Cryptocurrency Coin Trust ads policy The new policy will take effect on January 29, 2024, and will require advertisers who target the United States to obtain certification from Google before running ads for CCTs.
Google changing YouTube Music to accommodate podcasts Google this week announced a number of new features and integrations that are designed to make it easier for users to listen to podcasts on YouTube Music. Besides the new features, Google is launching a Migration Tool for Google Podcasts. Google will discontinue Google Podcasts in the US as early
Audio Google Migration Tool for Google Podcasts listeners Google this week announced a migration tool enabling Google Podcasts listeners in the US to migrate their subscriptions to YouTube Music or export them for use in other podcast apps. The tool is expected to be released in the coming weeks.
Data Google Analytics updates Preset Date Ranges in Explore Google Analytics this week announced an update to its Explore feature that changes the way preset date ranges are handled.
