Search Google gives $340 million in Google Ads credits to all SMBs Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.
Display News websites with an increase number of unique visitors because of COVID-19 Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.
Audio Google launches Google Podcasts in iOS Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.
Data PubMatic launches Audience Encore offering a way for audience monetization via deals PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.
Audio AdsWizz launches automated host-read audio ads on AudioMatic AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.
Data Apple starts blocking all third-party cookies in Safari The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.
Display Contextual ads obtain 2 times better ad recall, GumGum study finds A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.
Display Google rolls out new asset reporting updates for App campaigns in Google Ads Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.
Social Pinterest launches a Verified Merchant Program Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.
Display Google Ads launches an appeal feature for disapproved ads Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.
Display Google recommends advertisers to evaluate advertising during Coronavirus pandemic Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.
Retail Amazon increases the height of Sponsored Brands ads on mobile Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.
Video The Trade Desk expands integration of Samba TV data into Australia The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.
Video TikTok Video Ads now available via The Trade Desk The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.
Display Google to sunset Google Publisher Toolbar by May, this year Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.
Data Google to remove third-party pixels from YouTube, starting on June 2020 Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.
Video Google to introduce CTAs on bumper and non-skippable YouTube ads Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.
Display Google AdSense to remain on second-price auction Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.
Display Google updates design of the anchor ads in AdSense Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.
Display Google introduces Dark Mode and Notifications in Google Ads mobile app Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.
Video Ad-supported Tubi now accessible in over 30,000 hotel rooms Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.
Data Google revamps Attribution in Google Ads Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.
Video RhythmOne introduces self-serve support for Preferred Deals RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
Display App-ads.txt adoption grows 5,550% in 2019 Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
Display Facebook shuts down the web and in-stream placements from Audience Network Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.
