Display GumGum raises $22M; reaches record revenue in 2019 GumGum yesterday announced it has raised $22M in a Series-D funding round. GumGum, founded in 2008, is a company providing solutions for advertising and media. Last year, GumGum achieved $155M in global revenue.
Data Dentsu Aegis Network acquires Media Storm Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.
Video The Coalition for Better Ads launches new standards for videos chopping off mid-rolls The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
Video GroupM names Karin Ross as CEO Germany GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.
Social 50% of the retail brands plan to invest at least half of the marketing budget in social ads this year Smartly.io last month shared the conclusions of a research concluding 50 percent of retail advertisers are planning to spend at least half of their annual marketing budget on social media advertising.
Data Forrester Consulting study finds 67% of marketers plan to use attention metrics on mobile Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.
Display Smaato appoints a new CEO to focus in North America Smaato this month announced a new CEO. Ajitpal Pannu, previously Chief Business Officer before leaving the company in 2017, will is joining now Smaato as CEO.
Search Verizon Media launches a new search engine powered by Bing Verizon Media last month launched OneSearch, a new search engine powered by Bing, that promises to not track, store, or share personal or search data with advertisers.
Video YouTube Ad Revenue reaches 15 billion USD in 2019 For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
Audio Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48 billion, which is the same as YouTube did 3 years ago.
Audio Spotify buys The Ringer to expand content offering Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.
Display Supermetrics acquires Da Vinci Tools Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Video The CW, Tastemade, AccuWeather and Microsoft Advertising join Xandr’s Community video marketplace Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
Data Dentsu acquires 4Cite Marketing Dentsu last month acquired 4Cite Marketing, a people-based identification and data services technology company. 4Cite will join Merkle.
Retail Amazon Advertising net sales grow 41 % year over year in 2019 Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth.
Audio IPG Mediabrands subscribes Nielsen’s Podcast Listener Buying Power service Nielsen last month announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, a service that provides access to podcast insights.
Data MAIRDUMONT NETLETIX partners with GeoEdge to prevent malicious advertising MAIRDUMONT NETLETIX last month announced a partnership with GeoEdge. MAIRDUMONT NETLETIX will integrate GeoEdge, offering protection from Auto Redirects, technology to detect and prevent malicious advertising, so that malicious and low-quality advertisements don’t impair usability.
Data Taboola integrates IAS pre-bid and post-bid solutions Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.
Data AcuityAds integrates Tapad to increase DSP cross-device capabilities AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.
Data RTB House integrates Segment to gain insights about in-app campaigns RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.
Search Google launches a new version of the Removals report in Search Console Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or images from appearing in Google Search results, to tell Google that the results in search are outdated.
Data Dentsu acquires Digital Pi, an agency focused on B2B Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.
Display GumGum rolls out a contextual solution ahead of a cookieless future GumGum last month rolled out Verity, a content classification and brand safety solution that analyzes web pages and images. Verity’s API integrates with all traditional CMSs and DMPs.
Data Factual launches 90 audiences designed for TV Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung.
Search Microsoft extends deadline for the migration into Expanded Text Ads Microsoft last month extended the deadline for the migration from standard ads into Expanded Text Ads (EXTAs). The deadline was December 2019, but Microsoft extended to 31 March 2020. Standard ads will no longer serve after the deadline.
