Microsoft Monetize launches Monetize Insights
Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google Analytics improves data sampling
Google Analytics this week announced it has made improvements to data sampling and the (other) row in reports and explorations. These improvements will provide users with more accurate results and reduce the likelihood of seeing the (other) row or data sampling.
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Amazon to provide free artificial intelligence (AI) skills training and education
Amazon yesterday announced the launch of AI Ready, a new initiative to provide free artificial intelligence (AI) skills training and education to 2 million people globally by 2025.
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Google limits applications to the click tracker certification program
Google this month announced it will start to limit applications to the click tracker certification program to one quarter a year. This means that click tracker service providers will only be able to submit applications during a specific timeframe.
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DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network
DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
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Google updates requirements for Bulk Email Senders to Gmail
Gmail's new requirements for bulk email senders include maintaining a spam rate below 0.3% as reported in Postmaster Tools. This is a critical measure to ensure that emails from bulk senders are delivered to Gmail inboxes and not filtered as spam.
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GreenBid chooses Magnite as first SSP partner to reduce Carbon Impact
GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.
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Google Analytics 4 introduces Scheduled Emails
Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.
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Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency
Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.
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RTB House launches ContentGPT, a new AI audiences insights tool
By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.
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What is marketing?
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
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GA 4 360 customers gain increased parameter value character limit
Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.
