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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.
Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.
Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.
by Luis Rijo
Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.
by Luis Rijo
Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.
by Luis Rijo
Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.
by Luis Rijo
Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.
by Luis Rijo
Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.
by Luis Rijo
Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.
by Luis Rijo
Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.
by Luis Rijo
The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.
by Luis Rijo