GA 4 360 customers gain increased parameter value character limit
Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands
Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
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Eyeota partners with Expandi to offer targeted B2B audiences in Europe
Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.
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MiQ acquires Grasp
MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.
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Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly
Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.
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PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting
PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.
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IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach
IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.
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Google announces new IP Protection feature for Chrome
Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.
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Captify launches TV Search Lift offering for CTV Advertisers
Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.
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Agency executives now include 1% IVT benchmark in contracts
The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.
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Google Analytics 4 improves subproperty filtering of automatically collected events
Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.
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HubSpot to acquire Clearbit
HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.
