GWI and Nielsen pair their data in the US
The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Equativ integrates IRIS_ID
The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
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Oracle Advertising and The Trade Desk to offer video-level contextual via IRIS_ID
Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.
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Comscore adds social incremental audiences to Media Metrix Multi-Platform suite
Comscore this month announced the addition of social incremental audiences to its Media Metrix Multi-Platform suite.
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HubSpot integrates TikTok Ads
HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
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Microsoft Audiences now available in Invest (Microsoft DSP)
Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.
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Nielsen to access ACR data footprint from LG
Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
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Google Analytics 4 adds calculated metrics
Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.
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Specifications for implementing AdChoices and Consent Management Platforms
A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.
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European telcos jump in to replace cookies
Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.
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GumGum launches a contextual certification program
GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.
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Google updates Google Analytics 4 search bar
Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.
