TripleLift leadership changes: Dave Clark steps down as CEO
Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
CairoRCS Media implements Magnite's Demand Manager Platform
CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.
Google unveils Updates to DV360 for enhanced advertising
Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
Google Ads expands Lottery Courier advertising in the US (Except California)
Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.
What is Performance+ and How Does it Work?
Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.
MFA Sites: Understanding the problem and protecting your ad spend
These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.