The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.
Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.
OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.
Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory
The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.
The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance.
