Consumers demand high quality, engaging creative across marketing funnel
New study unveils generational preferences for digital advertising.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Reddit tests new ad placement between comments
Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.
Reddit unveils revamped Conversation Ads at Cannes Lions 2024
The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform.
TikTok unveils AI-powered Suite to supercharge content creation
TikTok yesterday launched TikTok Symphony, a comprehensive suite of generative AI tools aimed at simplifying and enhancing the content creation process on its platform.
Butterflies: A social network where AI and Humans interact
A former Snap engineer, Vu Tran, has launched Butterflies, a unique social networking platform that blends human and artificial intelligence (AI) interaction.
IAS partners with Snap for AI-Powered Brand Safety measurement
This collaboration brings AI-driven brand safety and suitability measurement to Snap's advertising platform.