Display Featured The Trade Desk reports strong Q1 2024, underscores growth in programmatic advertising The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.
Video Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Data Featured LG Ad Solutions embraces Unified ID 2.0 Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.
Search Featured Perion reports mixed Q1 Results, highlighting growth in CTV and Retail Media The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.
Video Malformed Bundle IDs plague Connected TV advertising Bundle IDs are unique identifiers assigned to apps on streaming devices like Roku or Amazon Fire TV.
Video Innovid reports solid Q1 2024, exceeding revenue expectations in Connected TV market The report revealed positive financial performance, with revenue exceeding analyst expectations.
Video Featured Disney reports mixed Q2 Earnings: streaming growth offset by park downturn The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.
Video The Acolyte debuts new trailer, targeting fans on Star Wars Day On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.
Video Featured FuboTV reports Q1 2024 results: strong subscriber growth Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Retail Featured Amazon DSP unveils Creative Gallery to streamline ad creation Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
Video SAG-AFTRA selects Nielsen for streaming content measurement This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
Data Roku and iSpot partner to enhance streaming TV Measurement Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
Video Delisted CTV Apps: a growing trend with potential consumer and advertiser impact Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
Display Amazon DSP streamlines Location Targeting This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.
Data Featured Amazon DSP bolsters measurement transparency with additional MRC accreditation This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Video Featured Roku and The Trade Desk partner to enhance TV Streaming ad buying experience Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Video Fubo Introduces innovative CTV ad units, expanding options for marketers These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.
Data Featured Nielsen Report: Asian American audiences embrace streaming and mobile content The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Video Featured Roblox opens up video ads to all brands Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Video Roku unveils new advertising solutions and content partnerships at 2024 IAB NewFront Roku this week showcased its latest offerings at the annual IAB NewFront presentation in New York City.
Video Featured Prime Video unveils summer lineup with documentaries, comedies, and action films Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Video Amazon advertising soars 24% in Q1 2024 Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
Video Featured Google unveils DV360 updates at NewFront 2024 These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
Display New study: less disruptive ads improve user experience and brand perception The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
Search Featured Pichai discusses AI Strategy and Search Innovation on Q1 earnings call A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
