Video TikTok Video Ads now available via The Trade Desk The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.
Video Google to introduce CTAs on bumper and non-skippable YouTube ads Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.
Data Google to remove third-party pixels from YouTube, starting on June 2020 Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.
Display App-ads.txt adoption grows 5,550% in 2019 Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
Video RhythmOne introduces self-serve support for Preferred Deals RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
Video Ad-supported Tubi now accessible in over 30,000 hotel rooms Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.
Display Google introduces limits on Ad Manager line items, starting in May 1st Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
Video The Coalition for Better Ads launches new standards for videos chopping off mid-rolls The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
Video YouTube Ad Revenue reaches 15 billion USD in 2019 For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
Video GroupM names Karin Ross as CEO Germany GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.
Display Supermetrics acquires Da Vinci Tools Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Video The CW, Tastemade, AccuWeather and Microsoft Advertising join Xandr’s Community video marketplace Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
Video TVSquared releases TV insights for Australia TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.
Video Tubi to expand in Mexico later this year Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.
Video Revcontent rolls out Video Native Ads Revcontent last month announced that has rolled out Video Native Ads in the platform. Advertisers can now upload their own video content and transform it in an ad. There is a request to have access to this feature.
Video DoubleVerify launches a certification program for Connected TV Fraud Protection DoubleVerify last month announced a connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. The first DSPs certified are Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
Video 76% of the video ad views in Europe are non-audience targeted Freewheel last month published the Video Marketplace Report (VMR) for the Q3 of 2019. The report shows that 24% of the video ads were bought by buyers via an audience, while 76% of the ad views were non-audience targeted.
Video Netflix opens a new office in Paris Netflix this month announced it is opening a new office in Paris. Netflix’s Paris office will have 40 employees. Netflix says that will significantly increase its investment in France with 20 new French productions and partnerships in 2020.
Video Xandr launches Pause Ads Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause button.
Video Parallel tracking for Video campaigns to become mandatory in Google Ads Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns without parallel tracking will be March 31st, 2020.
Video RTL AdConnect partners with TVSquared to offer TV attribution in Europe RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.
Video RhythmOne launches a Partner Hub for publishers RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are part of a new Partner Hub for publishers, launched to support the RhythmOne supply-side platform (SSP).
Video Hulu opens the ad inventory to Basis DSP Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.
Video Roku creates a badge to certify devices working with a Roku TV model Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that want to test and certify their devices.
Video Tremor acquires Unruly, the News Corp’s outstream video marketplace Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace.
