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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Oct 27, 2025 AdRoll reaches 200 brands activating Experian audiences across channels
AdRoll

AdRoll announces 200 brands activated Experian audiences across web and CTV campaigns since April 2025, signaling growing demand for accurate customer targeting.

Video   -   Oct 26, 2025 YouTube introduces brand pulse report to measure paid and organic impact
YouTube introduces brand pulse report to measure paid and organic impact

YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.

Video   -   Oct 28, 2025 RTL AdAlliance adds Austrian broadcaster ORF to international sales portfolio

RTL AdAlliance announced on October 27, 2025, a strategic agreement with ORF-Enterprise to sell ORF's complete video inventory internationally through its platform.

by Luis Espada
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Video   -   Oct 28, 2025 RTL AdAlliance adds Austrian broadcaster ORF to international sales portfolio

RTL AdAlliance announced on October 27, 2025, a strategic agreement with ORF-Enterprise to sell ORF's complete video inventory internationally through its platform.

by Luis Espada
Video   -   Oct 27, 2025 AdRoll reaches 200 brands activating Experian audiences across channels
AdRoll

AdRoll announces 200 brands activated Experian audiences across web and CTV campaigns since April 2025, signaling growing demand for accurate customer targeting.

by Luis Espada
Video   -   Oct 26, 2025 YouTube introduces brand pulse report to measure paid and organic impact
YouTube introduces brand pulse report to measure paid and organic impact

YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.

by Luis Espada
Video   -   Oct 26, 2025 ITV launches GenAI ads manager with Magnite technology
ITV launches GenAI ads manager with Magnite technology

ITV partners with Magnite to introduce automated ad creation platform for small and medium-sized businesses seeking broadcast and streaming access.

by Luis Espada
Video   -   Oct 25, 2025 Magnite introduces machine learning-powered ad podding for streaming platforms
Ad podding comparison showing competitive separation in streaming commercial breaks

Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.

by Luis Espada
Video   -   Oct 25, 2025 Poland television viewing rises while streaming declines in September
Poland television viewing rises while streaming declines in September

Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.

by Luis Espada
Video   -   Oct 24, 2025 Lemonlight and AdRoll partner to bridge creative and media workflows

Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.

by Luis Espada
Display   -   Oct 24, 2025 MRC restricts property-level ad verification from brand safety claims
The party's over: MRC policy October 2025 restricts brand safety claims without content analysis

After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.

by Luis Espada
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